DTC Performance & Growth Marketing Manager

Blueair; New York (NY); Hybrid; USD 105,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401K with company match

Paid vacation and holidays

Parental leave

Job summary

Blueair, part of Unilever, is seeking a DTC Performance & Growth Marketing Manager in New York, NY. This hybrid position focuses on overseeing the strategy for direct-to-consumer growth, including managing media budgets and ensuring effective campaign execution.

The ideal candidate should possess 5–8 years of performance marketing experience, strong analytical skills, and a proven track record in scaling paid media across platforms like TikTok and Google. The company offers a competitive salary and comprehensive benefits package.

Qualifications

• 5–8+ years in DTC or e-commerce performance marketing.
• Experience managing media budgets at a director level with a growth focus.
• Proven success scaling paid media across TikTok, Meta, and Google.

Responsibilities

• Own the full-funnel media strategy across paid search, social, and display.
• Allocate marketing budget to optimize revenue growth.
• Manage the agency relationship and campaign execution.

Skills

DTC experience

Business strategy

Media budget management

Performance marketing

Analytical skills

Strong results across CAC, ROAS, LTV

Tools

Google Analytics

Adobe Analytics

Shopify

Job description

Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a DTC Performance & Growth Marketing Manager.

About The Role

The DTC Performance & Growth Marketing Manager owns the strategy behind Blueair’s direct-to-consumer growth. This is a strategic, budget-owning role focused on holistic business growth rather than day-to-day campaign execution. You will set the full-funnel media strategy that balances efficient acquisition with brand building and long-term customer value across channels including search, display, paid social, podcasts, connected TV (CTV), affiliate, and out-of-home. Our agency partners run day-to-day campaign execution. Your job is to direct that work: deciding how to allocate budget across channels, providing the business context agencies need, analyzing the performance of paid media against our revenue goals, and owning the agency relationship end to end. You will work closely with internal partners across Marketing, Brand, and Finance to keep paid media aligned with broader business objectives and product priorities.

What You’ll Do

• Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
• Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
• Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
• Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
• Independently manage higher‑funnel, brand‑awareness channels such as podcasts, affiliate, and out-of-home.
• Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.

What We’re Looking For

Must-Haves

• 5–8+ years in DTC or e-commerce performance marketing. DTC experience is essential; the majority of your background should be DTC.
• A track record of business-level strategy, not just channel strategy: owning budget and deciding how to divide it across channels to grow the business.
• Experience managing media budgets at a director level and directing agency partners (agency-side experience welcome), with a holistic growth focus rather than hands‑on campaign management.
• Proven success scaling paid media across TikTok, Meta, and Google, with strong results across CAC, ROAS, and LTV.
• Fluency in performance data and attribution, with hands‑on experience in a tool such as Google Analytics, Adobe Analytics, Triple Whale, or a comparable MMM or attribution platform.
• Strong analytical mindset with the ability to set CAC and LTV goals, track topline measures, and turn insights into action.
• Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics.

Nice-to-Haves

• Experience supporting or scaling a high‑growth DTC brand.
• Expertise in Shopify and Google Analytics.
• Exposure to higher‑funnel and brand‑awareness channels such as CTV, podcasts, affiliate, or out‑of‑home.
• Background in consumer-focused categories (home, wellness, lifestyle, CPG).

How We Work

We believe we’re better together. This role is hybrid and in-office Tuesday through Thursday at our NYC office (Midtown West). This role works normal business hours with no global travel required. You’ll be part of a global team collaborating across time zones, which means connecting with passionate teammates worldwide, gaining diverse perspectives, and helping build a brand that resonates across cultures.

Compensation & Benefits

Base salary: $105,000 to $135,000 per year. Blueair considers a wide range of factors in compensation decisions, including skill set, experience and training, licensure and certifications, qualifications and education, and business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Blueair is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.