Head of Digital Growth & Lifecycle (DTC)

Nood; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based incentives

Equity consideration

Comprehensive health benefits

Unlimited PTO

Hybrid flexibility

Job summary

Nood in New York is seeking a Head of Digital to own its DTC growth engine, focusing on revenue and contribution margins. The role is cross-functional, encompassing paid acquisition, performance creative, and lifecycle management. Candidates should have 7-10+ years in growth or performance marketing, consulting experience, and a proven track record in digital leadership. Competitive salary, performance incentives, and comprehensive benefits are offered, with a preference for candidates based near New York City or Austin, TX.

Qualifications

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability.
• Consulting background preferred with DTC/consumer brand leadership.
• Deep knowledge of Meta and Google with a profitable scaling track record.

Responsibilities

• Own the DTC P&L, accountable for revenue and contribution margin.
• Set paid acquisition strategy across multiple channels.
• Lead performance creative function and testing velocity.
• Prioritize highest-leverage growth tests and maintain rolling test roadmap.
• Own conversion roadmaps across Shopify.

Skills

Strategic thinking

Analytical skills

Performance marketing

P&L accountability

CRM strategy

Creative collaboration

Tools

Meta

Google Ads

Shopify

Triple Whale

Job description

Nood in New York is seeking a Head of Digital to own its DTC growth engine, focusing on revenue and contribution margins. The role is cross-functional, encompassing paid acquisition, performance creative, and lifecycle management. Candidates should have 7-10+ years in growth or performance marketing, consulting experience, and a proven track record in digital leadership. Competitive salary, performance incentives, and comprehensive benefits are offered, with a preference for candidates based near New York City or Austin, TX.