Growth & Ecommerce Leader for DTC, Amazon & TikTok

Creative People; New York (NY); On-site; USD 170,000 - 200,000; Full time

Job summary

Creative People in Lower Manhattan is seeking a Director of Ecommerce & Growth to lead digital acquisition, performance marketing, and e-commerce channel strategy to drive revenue online. This role demands a highly analytical, hands-on growth marketer with 5–10 years of experience scaling digital CPG brands.

The successful candidate will deploy advertising, optimize budgets, and scale customer acquisition across our primary digital pillars: DTC, Amazon, and TikTok Shop.

Qualifications

• Data-driven with advanced proficiency in data analysis tools and attribution models.
• Experience managing budgets on Meta, TikTok, Amazon, Shopify, and retention platforms.
• 5–10 years of digital growth or performance marketing for CPG brands.

Responsibilities

• Own strategy, planning, and daily optimization of paid media budgets across Meta, Google, TikTok, and Amazon Advertising.
• Oversee TV-to-digital campaigns to drive immediate digital sales lift across channels.
• Lead storefront merchandising, pricing, content optimization, and promotions across Amazon, DTC, and TikTok Shop.

Skills

Data & Analytics

Platform Mastery

Experience Baseline

Leadership Profile

Mission Match

Tools

Meta Ads Manager

TikTok Ads Manager

Amazon Seller Central

Shopify

Klaviyo

Job description

Creative People in Lower Manhattan is seeking a Director of Ecommerce & Growth to lead digital acquisition, performance marketing, and e-commerce channel strategy to drive revenue online. This role demands a highly analytical, hands-on growth marketer with 5–10 years of experience scaling digital CPG brands.

The successful candidate will deploy advertising, optimize budgets, and scale customer acquisition across our primary digital pillars: DTC, Amazon, and TikTok Shop.