DTC Growth & Digital Commerce Leader

Midea America; Parsippany-Troy Hills (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

Midea America Corp. in Parsippany, NJ seeks a Manager of DTC & Digital Commerce who will own end-to-end DTC strategy, product assortment, revenue growth, profitability, digital merchandising, and customer acquisition across channels.

You will partner with Marketing, Product, IT, Finance, Supply Chain and external partners to translate business goals into scalable capabilities, optimize conversions, manage pricing and promotions, and drive superior customer experiences.

Qualifications

• Bachelor’s degree required; MBA or related advanced degree preferred.
• 5+ years of experience in direct-to-consumer (DTC) e-commerce, digital marketing, or online business operations.
• Proven success owning the end-to-end DTC lifecycle—spanning product strategy, assortment planning, customer acquisition, conversion optimization, fulfillment, and lifecycle engagement to drive revenue and margin growth.
• Strong cross-functional collaboration, strategic thinking, and executive reporting skills to align internal stakeholders and external vendor/agency partners.
• Deep technical proficiency in digital ecosystems, enterprise commerce platforms, digital merchandising, conversion optimization, CRM/lifecycle marketing, and analytics.
• Comprehensive understanding of revenue and margin drivers, supply chain, inventory forecasting, product data/feeds, and emerging AI/automation capabilities.
• Ability to balance high-level strategic vision with hands‑on, individual‑contributor execution in a fast‑moving, global brand environment.

Responsibilities

• Drive the DTC commerce strategy and roadmap with accountability for revenue growth, profitability, margin performance, conversion, AOV, and customer growth.
• Develop annual and quarterly business plans, forecasts, KPIs, and growth initiatives to deliver top-line and bottom-line objectives.
• Own the DTC product and assortment strategy, determine categories, products, price points, and product mix to drive customer demand, revenue, and profitability.
• Lead the Shopify commerce roadmap, including merchandising, product taxonomy, navigation, PDPs, checkout, promotions, and conversion optimization.
• Own the end-to-end digital customer journey from product discovery through purchase and post-purchase engagement.
• Translate business strategy into scalable capabilities with cross-functional partners across Marketing, Product, IT, Finance, and Supply Chain.

Skills

DTC e-commerce

Digital marketing

Analytics

Cross-functional leadership

Customer growth

Education

Bachelor’s degree

MBA or related advanced degree

Tools

Shopify

GA4

Klaviyo

Product data feeds

Job description

Midea America Corp. in Parsippany, NJ seeks a Manager of DTC & Digital Commerce who will own end-to-end DTC strategy, product assortment, revenue growth, profitability, digital merchandising, and customer acquisition across channels.

You will partner with Marketing, Product, IT, Finance, Supply Chain and external partners to translate business goals into scalable capabilities, optimize conversions, manage pricing and promotions, and drive superior customer experiences.