DTC Growth Lead: Commerce & Lifecycle

Dr. Idriss; New York (NY); Vor Ort; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Dr. Idriss, a leading dermatology brand, is seeking an Associate Director of Digital Commerce + Lifecycle to own and grow the DTC business.

You will drive ecommerce performance, lifecycle journeys, and retention initiatives, partnering with agencies and tech partners to optimize Shopify, Klaviyo, and related tools. You will lead a hands-on, strategic function with one direct report, shaping the customer journey from acquisition to loyalty and repeat purchases, while collaborating across Brand,

Qualifikationen

• 7+ years of DTC ecommerce, lifecycle/CRM, or digital commerce experience.
• Deep Shopify and Klaviyo fluency.
• Strong ecommerce merchandising and CRO experience.
• Experience owning email/SMS, automated lifecycle journeys, segmentation, loyalty, and/or subscription.
• Strong analytics across conversion, AOV, repeat purchase, retention, cohorts, and LTV.
• Proven ability to manage agencies, developers, and vendors as an extension of your team.
• Highly self-directed and comfortable operating as a senior individual contributor with broad ownership.
• Beauty, skincare, wellness, or high-growth consumer experience preferred.

Aufgaben

• Own the day-to-day performance of DrIdriss.com, including site optimization, merchandising, launches, promotions, landing pages, bundles, sampling, GWPs, and the overall digital customer experience.
• Oversee email and SMS strategy and execution, including the campaign calendar, automated lifecycle journeys, segmentation, personalization, testing, and optimization.
• Drive retention strategy across loyalty, referrals, subscription, replenishment, cross-sell, and winback, with accountability for increasing repeat purchase and customer lifetime value.
• Lead the CX function, using customer feedback, support trends, returns, and recurring friction points to improve the customer journey and inform broader business decisions.
• Own the CRO roadmap, using funnel and behavioral data to identify opportunities, prioritize testing, manage implementation, and translate learnings into action.
• Manage external agencies, developers, and technology partners as an extension of your team by setting priorities, writing clear briefs and requirements, managing timelines, QA’ing execution, and holding partners accountable for results.
• Manage the ecommerce and retention technology stack, including Shopify, Klaviyo, loyalty, subscription, reviews, personalization, customer data capture, CX tools, and relevant integrations.
• DTC performance reporting across conversion, AOV, repeat purchase, lifecycle revenue, retention, and LTV, turning data into clear recommendations and prioritized actions.
• Maintain an integrated DTC calendar across launches, promotions, merchandising, lifecycle, loyalty, subscription, and site initiatives, ensuring the business is ready and execution is seamless.
• Partner closely with Brand, Product, Operations, Finance, and Paid Media to connect acquisition, onsite experience, conversion, retention, and customer feedback into one cohesive customer journey.

Kenntnisse

Shopify

Email marketing

Lifecycle marketing

Analytics

Agency management

CRO

Retention

A/B testing

Tools

Klaviyo

A/B testing

Jobbeschreibung

Dr. Idriss, a leading dermatology brand, is seeking an Associate Director of Digital Commerce + Lifecycle to own and grow the DTC business.

You will drive ecommerce performance, lifecycle journeys, and retention initiatives, partnering with agencies and tech partners to optimize Shopify, Klaviyo, and related tools. You will lead a hands-on, strategic function with one direct report, shaping the customer journey from acquisition to loyalty and repeat purchases, while collaborating across Brand,