Director, DTC Growth & P&L

SBH Fashion; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

SBH Fashion seeks a Director of Direct-to-Consumer to architect and lead the brand’s DTC e-commerce. You will drive revenue growth, manage the P&L, and build the DTC business from the ground up—working with cross-functional teams on pricing, assortment, and performance marketing.

You will partner with design, sourcing, supply chain, and customer service to ensure DTC success while coordinating with wholesale and marketplace channels.

Qualifications

• Experience leading a DTC business with P&L accountability.
• Strong performance marketing skills across Meta/Google and in-house or agencies.
• Proficiency with e-commerce platforms (Shopify or equivalent) and CRO.
• Experience with lifecycle tools (e.g., Klaviyo) and retention programs.
• Analytical fluency in margin economics, cohort analysis, and LTV.

Responsibilities

• Execute DTC channel strategy and oversee P&L targets.
• Lead paid acquisition across Meta, Google, TikTok with ROAS/MER discipline.
• Launch, operate, and scale the brand’s DTC site across the portfolio.
• Collaborate with design, sourcing, supply chain, and customer service.
• Manage pricing, assortment, and channel conflict with wholesale/marketplace.
• Build KPI reporting for CAC, LTV, AOV, conversions, and margins.
• Partner with supply chain on demand planning and fulfillment SLAs.
• Develop DTC-exclusive assortments and digital content.
• Build out B2B wholesale on the DTC site with sales and CS.
• Recruit, develop, and lead the DTC team; manage agencies/vendors.

Skills

DTC leadership

Performance marketing

E-commerce platforms

LTV & CAC modeling

Analytics

Strategic partnership

Pricing & assortment

Education

Bachelor’s degree in Marketing/Business

MBA a plus

Job description

SBH Fashion seeks a Director of Direct-to-Consumer to architect and lead the brand’s DTC e-commerce. You will drive revenue growth, manage the P&L, and build the DTC business from the ground up—working with cross-functional teams on pricing, assortment, and performance marketing.

You will partner with design, sourcing, supply chain, and customer service to ensure DTC success while coordinating with wholesale and marketplace channels.