Director of Direct-to-Consumer Growth

Fortune Brands Home & Security

Montgomery (AL)

Hybrid

USD 180,000 - 240,000

Full time

14 days+

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Benefits offered by this job

Health plans

401(k) with company contribution

Product discounts

Flexible time off

Job summary

Fortune Brands Innovations is seeking a seasoned Director of Direct Commerce to lead DTC sites, marketing strategies, and consumer engagement across channels. You will drive growth by optimizing website commerce, converting prospects, and expanding product and channel offerings.

The role requires a strategic thinker with growth mindset, strong team leadership, and expertise in ecommerce platforms, analytics, and digital marketing. Hybrid schedule available across multiple facilities.

Qualifications

Proven ability to lead teams and develop direct-to-consumer strategies.
Strong strategic problem-solving skills and ability to manage multiple projects.
Experience with DTC/Ecommerce across merchandising, creative, tech, and sales.
Excellent analytical capabilities to translate data into decisions.
Organizational skills with high attention to detail.
Influence across cross-functional teams.
Knowledge of Shopify, Google Analytics, Google AdWords, social media advertising, and email marketing tools.
Understanding of web consumer behavior and online shopping trends.

Responsibilities

Lead and execute strategy for existing and future DTC sites across business units.
Create and drive marketing and sales strategies with the DTC Team and Matrix COE support.
Collaborate with cross-functional teams to align DTC initiatives with marketing and business objectives.
Oversee online marketing efforts including website requirements, social media, email campaigns, SEO/SEM, and digital advertising.
Implement lead nurturing strategies to convert prospects into buyers and support the sales funnel.
Lead and manage teams to build relationships with key influencers for brand amplification.
Conceptualize and execute integrated marketing campaigns communicating product features and differentiation.
Use market research and customer insights to tailor campaigns to consumer segments.
Develop and execute DTC campaigns, messaging platforms, media plans and tactics.
Coordinate with Marketing, Sales, and Customer Support for seamless customer experience.
Collaborate with legal/regulatory/quality to ensure compliance of DTC campaigns.