DTC eCommerce Lead: Merchandising, CRO & Growth

Daily Harvest; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Daily Harvest is seeking an Associate Manager, eCommerce in New York to own day-to-day site management, digital merchandising, and campaign execution across DTC channels. You will bridge Marketing, Creative, Product, and Engineering, turning data into actionable insights while maintaining brand standards.

The role emphasizes hands-on Shopify work, launch support, and cross-channel alignment, with a focus on driving discoverability, conversion, and a cohesive customer experience.

Qualifications

• 4+ years of ecommerce experience at a DTC brand or agency.
• Hands-on site management and digital merchandising chops.
• Translate data into insight and actions, not just reports.
• Detail-oriented with strong project management in fast-paced environments.
• Collaborative across Marketing, Creative, Product, and Engineering.
• Experience with Shopify is required; SEO/CRO experience is a plus.

Responsibilities

• Execute day-to-day site merchandising and management for discoverability and conversion.
• Own site accuracy: updates from culinary team, align with promotions.
• Support Shopify PDP setup and module updates for launches.
• Maintain brand and design standards across on-site touchpoints.
• Collaborate with Marketing, Creative, Product, and Engineering to prioritize site enhancements.
• Lead on-site strategy and briefs for launches, campaigns, and GTM.
• Ensure cross-channel alignment with Paid, Lifecycle, Brand, and Culinary.
• Brief ecommerce campaigns with Marketing and Creative; manage handoffs.
• Own weekly ecommerce recaps and BI reviews with insights and next steps.
• Track KPIs and analyze performance (CVR, traffic, AOV, UPT, LTV).
• Contribute to CRO/A/B testing initiatives; support roadmap prioritization.
• Manage SEO agency day-to-day and ensure content quality and regulatory accuracy.

Skills

Ecommerce management

Digital merchandising

Data-driven decision making

Cross-functional collaboration

Project management

Analytics

Tools

Shopify

A/B testing tools

Heatmaps / analytics tools

Job description

Daily Harvest is seeking an Associate Manager, eCommerce in New York to own day-to-day site management, digital merchandising, and campaign execution across DTC channels. You will bridge Marketing, Creative, Product, and Engineering, turning data into actionable insights while maintaining brand standards.

The role emphasizes hands-on Shopify work, launch support, and cross-channel alignment, with a focus on driving discoverability, conversion, and a cohesive customer experience.