DTC Operations Lead — Shopify, Merch & Fulfillment

Blueroot Health INC.; Middletown (CT); On-site; USD 95,000 - 130,000; Full time

Job summary

Blueroot Health is seeking an experienced DTC Operations Manager to own the Shopify storefronts across our supplement brands. You will manage product setup, catalog accuracy, pricing, and merchandising, while coordinating with 3PL, CX, and marketing to stay launch-ready and performance-driven.

You’ll optimize PDPs, drive on-site SEO, monitor conversion and KPI trends, and support the Recharge subscription program. A hands-on, organized operator will thrive in this growth-focused role.

Qualifications

• 3–5 years in ecommerce/DTC operations.
• Hands-on Shopify experience (catalog, merchandising, promotions, app ecosystem) with the ability to work independently.
• Demonstrated ownership of site operations and merchandising execution.
• Strong coordination skills across fulfillment/3PL, supply chain, and CX functions.
• Comfort with reporting and analytics; fluent in spreadsheets and DTC KPIs.
• Strong understanding of digital shelf optimization, SEO, and CRO.
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision.

Responsibilities

• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts.
• Manage on-site merchandising: collections, navigation, PDP content, promotions, and landing pages.
• Execute site updates for launches, promotional events, and seasonal campaigns across brands.
• Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path.
• Coordinate with marketing, creative, and brand teams to ensure website content is accurate and launched on schedule.
• Maintain recurring DTC performance reporting (revenue, conversion, AOV, traffic, fulfillment KPIs).
• Support day-to-day administration of the subscription program (Recharge).
• Analytical surface of opportunities and risks from competitive landscapes and site data.

Skills

ecommerce operations

Shopify

catalog management

merchandising

analytics & reporting

cross-functional coordination

SEO/CRO knowledge

organization

Tools

Shopify

Recharge

Job description

Blueroot Health is seeking an experienced DTC Operations Manager to own the Shopify storefronts across our supplement brands. You will manage product setup, catalog accuracy, pricing, and merchandising, while coordinating with 3PL, CX, and marketing to stay launch-ready and performance-driven.

You’ll optimize PDPs, drive on-site SEO, monitor conversion and KPI trends, and support the Recharge subscription program. A hands-on, organized operator will thrive in this growth-focused role.