Ecommerce Manager

Daily Harvest; New York (NY); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Daily Harvest is seeking an Associate Manager, eCommerce in New York to own day-to-day site management, digital merchandising, and campaign execution across DTC channels. You will bridge Marketing, Creative, Product, and Engineering, turning data into actionable insights while maintaining brand standards.

The role emphasizes hands-on Shopify work, launch support, and cross-channel alignment, with a focus on driving discoverability, conversion, and a cohesive customer experience.

Qualifications

• 4+ years of ecommerce experience at a DTC brand or agency.
• Hands-on site management and digital merchandising chops.
• Translate data into insight and actions, not just reports.
• Detail-oriented with strong project management in fast-paced environments.
• Collaborative across Marketing, Creative, Product, and Engineering.
• Experience with Shopify is required; SEO/CRO experience is a plus.

Responsabilités

• Execute day-to-day site merchandising and management for discoverability and conversion.
• Own site accuracy: updates from culinary team, align with promotions.
• Support Shopify PDP setup and module updates for launches.
• Maintain brand and design standards across on-site touchpoints.
• Collaborate with Marketing, Creative, Product, and Engineering to prioritize site enhancements.
• Lead on-site strategy and briefs for launches, campaigns, and GTM.
• Ensure cross-channel alignment with Paid, Lifecycle, Brand, and Culinary.
• Brief ecommerce campaigns with Marketing and Creative; manage handoffs.
• Own weekly ecommerce recaps and BI reviews with insights and next steps.
• Track KPIs and analyze performance (CVR, traffic, AOV, UPT, LTV).
• Contribute to CRO/A/B testing initiatives; support roadmap prioritization.
• Manage SEO agency day-to-day and ensure content quality and regulatory accuracy.

Connaissances

Ecommerce management

Digital merchandising

Data-driven decision making

Cross-functional collaboration

Project management

Analytics

Outils

Shopify

A/B testing tools

Heatmaps / analytics tools

Description du poste

Daily Harvest was built on a simple idea: that eating well shouldn't be a whole production. The moment has never been more right for what we offer. Our mission has always been: "we take care of food so that food can take care of you", and now, in tandem with our parent company Chobani, we're part of a much bigger, highly meaningful movement to make better food more accessible to everyone.

We're nurturing a loyal, decades-built DTC base while spearheading a revitalization of the frozen aisle at Retail and expanding into new formats and channels as we build the next big, beloved better-for-you food brand.

The Associate Manager, eCommerce role is a critical position in our core DTC and emerging channels business. This is an ownership role centered on management and execution toward commercial goals. You'll own day-to-day site management, digital merchandising, and campaign execution while serving as the cross-functional connective tissue between Marketing, Creative, Product, and Engineering. This role is for someone who thrives in the details, keeps a commercial calendar moving without dropping balls, is inherently curious, and can turn data into a clear story. The ideal candidate is a strategic thinker who's also comfortable rolling up their sleeves in platforms and tools, with strong project management, analytical, and creative judgment skills.

Responsibilities

• Execute day-to-day site merchandising and management to drive discoverability and conversion: PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements across multiple customer segments.


• Own site accuracy: manage culinary team updates, ensure content reflects current assortment and promotions, and proactively flag discrepancies.


• Support new product launches and seasonal promotions in Shopify: PDP setup, bundling configuration, and module updates.


• Maintain brand, copy, and design standards across all on-site touchpoints, and ensure freshness and consistency.


• Partner with Customer Service, Digital Product, and Engineering to prioritize site enhancements and resolve issues quickly.


• Own on-site strategy and briefs for full-funnel site updates across launches, promotions, campaigns, and GTM initiatives.


• Ensure cross-channel alignment across Paid, Lifecycle, Brand, and Culinary so the site reflects what's going out in the market.


• Partner with Marketing and Creative to brief ecommerce campaigns and on-site activations; coordinate handoffs clearly and proactively.

Data & Insights

• Own weekly ecommerce recaps and regular business reviews, delivering insight-forward analysis that surfaces the "so what" and clear next steps, not just data pulls.


• Track and report on core KPIs (CVR, traffic, AOV, UPT, LTV, sell-through) with context and recommended actions.


• Analyze site and product performance (including heatmaps, reviews, and customer feedback) to proactively identify optimization opportunities.

CRO & A/B Testing

• Support ongoing CRO and A/B testing initiatives in partnership with Digital Product and Data, including hypothesis input, test QA, and results reporting.


• Candidates with strong CRO backgrounds may take on roadmap ownership and prioritization, but this is an upside opportunity, not a baseline requirement.

SEO Agency Management

• Manage the SEO agency day-to-day: ensure the content calendar is executed on time, deliverables meet Daily Harvest's brand and quality standards, and agency is meeting performance expectations.


• QA blog and content outputs for regulatory accuracy, nutritional claims, and tone of voice before publication.


• Report on organic traffic and conversion performance as part of the regular ecommerce business review cadence.

Requirements

• 4+ years of ecommerce experience at a DTC consumer brand or agency, with strong hands-on site management and digital merchandising chops.


• Proficiency with Shopify - hands-on platform experience is required.


• You translate data into insight, not just reports. You know what the numbers mean, why they moved, and what to do about it.


• Exceptionally detail-oriented: you catch the off-brand module, the unverified claim, the PDP that wasn't updated before the campaign launched.


• Strong project management skills: comfortable juggling multiple workstreams in a fast-paced, deadline-driven environment.


• Collaborative by nature - you know how to work across Marketing, Creative, Product, and Engineering without losing momentum.


• SEO agency management and/or CRO experience is a plus.