DTC Analytics Lead — Insights & Growth

Lume Deodorant, LLC; New York (NY); On-site; USD 132,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off

Job summary

Lume Deodorant, LLC is seeking an Analytics Manager for DTC to build reporting and diagnostic analytics that drive our strategy across acquisition, conversion, post-purchase engagement, retention, subscriptions and distribution.

You will design and report on KPIs, leverage Omni dashboards to monitor performance, and collaborate with cross-functional teams to turn insights into actionable recommendations for stakeholders and senior leadership.

Qualifications

• 5+ years in data analytics or a similarly analytical field.
• Use data to drive decision-making and narrative development.
• Strong storytelling and communication skills.
• Proficient SQL; Python or R is a plus.

Responsibilities

• Synthesize data to provide brand-level insights and actionable recommendations.
• Build and maintain dashboards using Omni to monitor KPIs and performance.
• Design and report on ecommerce/DTC KPIs across the user journey.
• Translate data into strategic recommendations for stakeholders.

Skills

SQL

Python

Storytelling

Business acumen

Tools

Omni

Job description

Lume Deodorant, LLC is seeking an Analytics Manager for DTC to build reporting and diagnostic analytics that drive our strategy across acquisition, conversion, post-purchase engagement, retention, subscriptions and distribution.

You will design and report on KPIs, leverage Omni dashboards to monitor performance, and collaborate with cross-functional teams to turn insights into actionable recommendations for stakeholders and senior leadership.