DTC Analytics Lead — AI-Driven Insights & Strategy

Mammoth Brands Inc.; New York (NY); On-site; USD 132,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

Equity in Mammoth Brands

Flexible time off

L&D stipend

Sabbatical benefits

Paid parental leave

Team events & free products

Job summary

Mammoth Brands is seeking an Analytics Manager for DTC to drive reporting, diagnostics, and insights across the direct-to-consumer business. You will design and report on KPIs spanning the user journey—from acquisition to retention—and translate analyses into concrete recommendations for senior stakeholders.

You’ll own dashboards in Omni, improve reporting tools, and partner with Product, Engagement, Distribution, and Finance teams to unlock fast, data-driven decisions.

Qualifications

• 5+ years in data analytics or similar analytical field.
• Proficient technical skill – SQL; Python or R a plus.
• BI tool fluency with Omni; experience Looker/Tableau/Power BI is a plus.
• AI-forward – use AI tools to speed up analysis and help others build fluency.
• Business acumen and judgment to connect data sources and business priorities.

Responsibilities

• Synthesize data to provide brand-level insights with actionable recommendations.
• Build, maintain, and own dashboards in Omni to empower quick interpretation and action.
• Define and improve DTC reporting; design reports highlighting key KPIs.
• Enhance and maintain the A/B testing reporting suite.
• Collaborate with DTC teams to drive business value and punch through insights.

Skills

SQL

Python

Data storytelling

Business acumen

Cross-functional

Tools

Omni BI tool

Looker

Tableau

Power BI

SQL-based analysis

Job description

Mammoth Brands is seeking an Analytics Manager for DTC to drive reporting, diagnostics, and insights across the direct-to-consumer business. You will design and report on KPIs spanning the user journey—from acquisition to retention—and translate analyses into concrete recommendations for senior stakeholders.

You’ll own dashboards in Omni, improve reporting tools, and partner with Product, Engagement, Distribution, and Finance teams to unlock fast, data-driven decisions.