Hybrid DTC Growth Director: P&L & Lifecycle

Nood; United States; Híbrido; USD 180.000 - 260.000; Tempo integral

Benefícios oferecidos por esta vaga

Health benefits

Unlimited PTO

Hybrid work model

Equity consideration

Resumo da vaga

Nood is a rapid-growth beauty-tech brand seeking a Head of Digital to own the DTC growth engine across revenue, margins, and strategic levers. You’ll direct paid acquisition, conversion, lifecycle, and analytics, while leading a cross-functional team and external partners.

You will implement a repeatable operating system for growth, optimize multi-channel performance, and drive scalable customer engagement from acquisition through retention.

Qualificações

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability in ecommerce or consumer
• Consulting background preferred with transition into growth or digital leadership at a DTC/consumer brand
• Deep working knowledge of Meta + Google with a track record of scaling profitably
• Strong command of CRO, offer architecture, lifecycle/CRM strategy, and experimentation design
• Experience managing direct reports, contractors, and agencies with clear expectations and measurable output

Responsabilidades

• Own the DTC P&L, revenue and contribution margins across channels
• Lead paid acquisition strategy across Meta, Google and expansion to TikTok/YouTube/Pinterest/Snap
• Direct performance creative and testing velocity to drive acquisition
• Build the growth testing system with hypotheses, tests, readouts and playbooks
• Own CRO and Shopify analytics for landing pages, PDPs, bundles, cart and upsells
• Manage CRM agency relationship and retention outcomes across email + SMS
• Establish weekly scorecards, monthly forecasts, and quarterly strategy reviews

Conhecimentos

Growth strategy

Performance marketing

P&L accountability

E-commerce leadership

Ferramentas

Shopify

TripleWhale

Meta Ads Manager

Google Ads

Descrição da vaga

Nood is a rapid-growth beauty-tech brand seeking a Head of Digital to own the DTC growth engine across revenue, margins, and strategic levers. You’ll direct paid acquisition, conversion, lifecycle, and analytics, while leading a cross-functional team and external partners.

You will implement a repeatable operating system for growth, optimize multi-channel performance, and drive scalable customer engagement from acquisition through retention.