DTC Analytics & Insights Lead

Glanbia Nutritionals, Inc.; Downers Grove (IL); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Staff discounts

Generous family leave policy

Health & dental plan

401K

Job summary

Glanbia Performance Nutrition is seeking a Manager of DTC Analytics & Insights to partner with our direct-to-consumer teams. You will own performance measurement across websites, CRM, subscriptions, and other digital touchpoints, turning data into actionable recommendations.

The role emphasizes test-and-learn, cross-functional collaboration, and translating analytics into strategies that improve conversion, retention, and customer lifetime value.

Qualifications

• 4 year -BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience.
• 5+ years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field.
• Expert knowledge of Google Analytics (GA4)
• Strong working knowledge of Shopify and Shopify Analytics required
• Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio
• Proficiency with SQL and experience querying large datasets
• Experience with BigQuery, Databricks or similar cloud data platforms
• Working knowledge of eCommerce platforms, preferably Shopify
• Experience with behavioral analytics tools such as FullStory
• Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement

Responsibilities

• Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital touchpoints.
• Monitor core metrics including revenue, traffic, conversion, AOV, customer acquisition, retention, repeat purchase and engagement.
• Identify the drivers behind performance and proactively surface opportunities, risks and recommended actions.
• Develop executive-ready scorecards and narratives that clearly communicate performance, business impact and next steps.
• Conduct ad hoc analysis to answer key business questions and support strategic decisions.
• Analyze end-to-end consumer journeys to identify friction points and opportunities to improve engagement and conversion.
• Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations.
• Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations.
• Partner with DTC and cross-functional teams to maintain and prioritize an optimization/testing roadmap based on expected business impact.
• Capture and share learnings across brands to accelerate adoption of successful strategies and best practices.
• Measure CRM and lifecycle performance across campaigns, automated journeys, segmentation and personalization.
• Analyze customer behavior to identify opportunities to improve retention, repeat purchase, subscription performance and customer lifetime value.
• Connect CRM engagement with website and commerce behavior to provide a holistic view of campaign and customer performance.

Skills

GA4

Shopify

Data visualization

SQL

BigQuery

Databricks

CRM analytics

Behavioral analytics

Education

BA/BS in Analytics, Marketing, Business, Economics

Tools

Tableau

Power BI

Looker Studio

Job description

Glanbia Performance Nutrition is seeking a Manager of DTC Analytics & Insights to partner with our direct-to-consumer teams. You will own performance measurement across websites, CRM, subscriptions, and other digital touchpoints, turning data into actionable recommendations.

The role emphasizes test-and-learn, cross-functional collaboration, and translating analytics into strategies that improve conversion, retention, and customer lifetime value.