Growth Analytics Lead — DTC & Amazon

Zbiotics, Inc.; San Francisco (CA); Hybrid; USD 153,000 - 170,000; Full time

Benefits offered by this job

Health / Dental

401(k) matching

Flexible, unlimited PTO

16 weeks fully paid parental leave

Home office stipend

Transit benefits

Co-working space access

Job summary

ZBiotics, Inc. is seeking a Marketing Analytics Lead to serve as the analytical engine behind our growth marketing. You will write SQL, design surveys, build dashboards, and translate data into actionable insights for the CMO, VP of Growth, and Brand Director.

You will own marketing data infrastructure, measurement frameworks, attribution, incrementality, and a partnership with central Data & Analytics to ensure reliability and standardization across campaigns, ecommerce, and Amazon.

Qualifications

• Mid-senior level experience in marketing analytics at a DTC or ecommerce brand.
• Strong command of DTC acquisition data: attribution, CAC, ROAS.
• Expert-level fluency in A/B testing and communicating results to non-technical stakeholders.
• Experience building and maintaining marketing dashboards and connecting data sources with Looker, Tableau, Supermetrics, Hex.
• Proficiency in SQL; comfort with Python or R is a plus.
• Experience with retention and LTV analysis, including cohort modeling.
• Strong written and verbal communication; ability to explain data meaning.

Responsibilities

• Own marketing analytics across DTC and Amazon.
• Build and maintain attribution models for DTC acquisition.
• Analyze Amazon performance data and surface insights.
• Support growth & ecommerce with test design and analysis of A/B and multivariate tests.
• Develop and maintain growth forecasting models and dashboards.
• Lead incrementality testing and inform channel investments.
• Partner with insights and brand teams on qualitative research.

Skills

Marketing analytics

Attribution

A/B testing

Dashboards

SQL

Python or R

LTV analysis

Tools

Looker

Tableau

Supermetrics

Hex

Job description

ZBiotics, Inc. is seeking a Marketing Analytics Lead to serve as the analytical engine behind our growth marketing. You will write SQL, design surveys, build dashboards, and translate data into actionable insights for the CMO, VP of Growth, and Brand Director.

You will own marketing data infrastructure, measurement frameworks, attribution, incrementality, and a partnership with central Data & Analytics to ensure reliability and standardization across campaigns, ecommerce, and Amazon.