DRP Utilization & Adoption Strategist

General Motors; Warren (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

General Motors seeks a leader to drive DRP adoption and utilization across the dealer network, translating product capabilities into measurable business outcomes. You will own utilization tools, dashboards, and cross-functional governance, partnering with Tech, Analytics, and Implementation to scale adoption.

The role requires 5+ years in product or operations, strong communication, and experience with dealer operations and digital retailing.

Qualifications

• Bachelor’s degree required; Business,Marketing, Tech/Digital or a related area preferred.
• 5+ years of experience in product management, operations, analytics, or related fields.
• Strong written and verbal communication skills for executive readouts, dealer-facing materials, and process documentation.
• Ability to manage multiple priorities, work through ambiguity, and maintain data integrity.
• Familiarity with dealer operations, digital retailing, dashboards, and data-driven decision-making.
• Experience with change management, training development, and product documentation.
• Exposure to agile product development, IT integrations, and cross-functional collaboration.

Responsibilities

• Define the DRP value proposition for dealers and field partners.
• Develop and maintain utilization materials: value stories, presentations, and job aids.
• Define DRP Utilization methodology: rules, inputs, calculations, reporting cadence.
• Partner with Tech, Analytics, and Implementation teams on dashboards and workflows.
• Lead 16 DRP3 team in engagement dashboards and translate feedback into priorities.
• Own the DRP3 monthly game plan and coordinate dealer outreach and report-outs.
• Set engagement direction and maintain feedback loops among DRP3s and partners.
• Own OEM Portal D360 enhancement agenda and alignment with utilization goals.
• Collaborate with Implementation on dealer readiness, workflows, training, and data.
• Maintain product and data integrity across D360-related capabilities.
• Own DRP Training Guide, Runbook, SOPs, and Product Manual.
• Structure and operationalize process documentation, ownership, and sign-offs before launch.

Skills

Product management

Operations

Analytics

Change management

Executive communication

Data governance

Education

Bachelor's degree in Business/Marketing/Tech or related

Job description

General Motors seeks a leader to drive DRP adoption and utilization across the dealer network, translating product capabilities into measurable business outcomes. You will own utilization tools, dashboards, and cross-functional governance, partnering with Tech, Analytics, and Implementation to scale adoption.

The role requires 5+ years in product or operations, strong communication, and experience with dealer operations and digital retailing.