Digital Retail Platform Operations & Analytics Lead

General Motors; Warren (MI); Hybrid; USD 120,000 - 160,000; Full time

Job summary

General Motors is advancing its Digital Retail Platform (DRP), delivering a seamless online-to-offline experience for customers and dealers. We seek a Business Operations & Performance Manager to run the DRP operations, partner with the Director of DRP, and lead analytics to optimize performance and customer experience.

You'll drive business updates, stakeholder communications, and operational excellence across Chevrolet, Buick, GMC, Cadillac, and CarBravo brands, while structuring analytics,

Qualifications

• Bachelor’s degree in Business, Marketing, or related area.
• 7+ years total experience; 3+ years in automotive Digital, Go-to-Market, Marketing, or Sales/Retail.
• Strong organizational, self-starter mindset with ability to manage change and ambiguity.
• Demonstrated business acumen, change management, and communications experience.
• Ability to synthesize diverse topics into concise recommendations and presentations.
• Strategic thinker with strong interpersonal skills for cross-functional collaboration.
• Excellent written, verbal, and PowerPoint communication skills.
• Attention to detail with track record of execution.
• Good time management and prioritization skills.
• Strong collaboration with MS Teams, SharePoint, and Office tools.
• Willingness to travel as needed (<5-10%).
• Preferred: Automotive industry knowledge; GM systems knowledge.

Responsibilities

• Plan and lead DRP business operations to meet priorities and drive go-to-market plan and long-term strategy.
• Coordinate short and long-term activities to deliver a world-class CX and DX while driving utilization and platform performance.
• Create DRP updates, content for leadership reviews, and dealer council meetings.
• Lead meetings with stakeholders to support operations and drive adoption of the platform.
• Drive continuous improvement from dealer and brand feedback; implement best practices.
• Drive analytics, metrics, and monthly reporting; support testing and research agendas across GM partners.
• Establish relationships with Brand teams and Dealers to understand retail needs and deliver a high-quality DRP.

Skills

Analytics

Communication

Project management

Cross-functional collaboration

Presentation skills

MS Teams

SharePoint

PowerPoint

Excel

Education

Bachelor’s degree

Master’s Degree / MBA

Tools

MS Teams

SharePoint

MS Office (PowerPoint, Excel)

Job description

General Motors is advancing its Digital Retail Platform (DRP), delivering a seamless online-to-offline experience for customers and dealers. We seek a Business Operations & Performance Manager to run the DRP operations, partner with the Director of DRP, and lead analytics to optimize performance and customer experience.

You'll drive business updates, stakeholder communications, and operational excellence across Chevrolet, Buick, GMC, Cadillac, and CarBravo brands, while structuring analytics,