DRP Utilization Lead: Dealer Engagement & Analytics

Jobtailor; Missouri; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a strategic DRP program lead to define value propositions for dealers and field partners, and to develop enablement assets and utilization frameworks. You will partner with tech, analytics, and implementation teams to deploy dashboards, workflows, and reporting that drive measurable outcomes across dealer networks.

The role requires 5+ years in product management or operations, with strong data skills, stakeholder management, and experience in automotive retail or digital

Qualifications

• Bachelor’s degree in a related field (Business, Marketing, Tech/Digital)
• 5+ years in product management or operations, analytics, or utilization strategy
• Ability to translate data and feedback into clear priorities and actions
• Strong communication, structure, and decision-making skills
• Experience with dealer or field operations and digital retailing is preferred

Responsibilities

• Define the DRP value proposition for dealers and field partners
• Develop and maintain utilization materials, value stories, and enablement assets
• Define DRP Utilization methodology, governance, and reporting cadence
• Partner with technology, analytics, and implementation teams on tools and dashboards
• Lead DRP Performance Pros’ use of engagement dashboards
• Translate feedback and data into product enhancements and actions
• Own the DRP3 monthly game plan and dealer outreach
• Lead monthly/quarterly report-outs aligning engagement with strategy
• Own OEM Portal D360 enhancement agenda and alignment with utilization goals
• Partner with Implementation on dealer readiness, workflows, data, and change management
• Maintain product and data integrity across D360 capabilities
• Own DRP Training Guide and SOPs including governance and publishing readiness
• Structure process docs with ownership, sign-offs, risks, and dependencies

Skills

Product Management

Utilization Strategy

Data-Driven Decision-Making

Change Management

Stakeholder Engagement

Education

Bachelor’s degree

Tools

Dashboards

Engagement Tools

D360 Portal

Analytics Platforms

Workflows

Job description

Jobtailor is seeking a strategic DRP program lead to define value propositions for dealers and field partners, and to develop enablement assets and utilization frameworks. You will partner with tech, analytics, and implementation teams to deploy dashboards, workflows, and reporting that drive measurable outcomes across dealer networks.

The role requires 5+ years in product management or operations, with strong data skills, stakeholder management, and experience in automotive retail or digital