DRP Utilization Manager

Jobtailor; Missouri; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a strategic DRP program lead to define value propositions for dealers and field partners, and to develop enablement assets and utilization frameworks. You will partner with tech, analytics, and implementation teams to deploy dashboards, workflows, and reporting that drive measurable outcomes across dealer networks.

The role requires 5+ years in product management or operations, with strong data skills, stakeholder management, and experience in automotive retail or digital

Qualifications

• Bachelor’s degree in a related field (Business, Marketing, Tech/Digital)
• 5+ years in product management or operations, analytics, or utilization strategy
• Ability to translate data and feedback into clear priorities and actions
• Strong communication, structure, and decision-making skills
• Experience with dealer or field operations and digital retailing is preferred

Responsibilities

• Define the DRP value proposition for dealers and field partners
• Develop and maintain utilization materials, value stories, and enablement assets
• Define DRP Utilization methodology, governance, and reporting cadence
• Partner with technology, analytics, and implementation teams on tools and dashboards
• Lead DRP Performance Pros’ use of engagement dashboards
• Translate feedback and data into product enhancements and actions
• Own the DRP3 monthly game plan and dealer outreach
• Lead monthly/quarterly report-outs aligning engagement with strategy
• Own OEM Portal D360 enhancement agenda and alignment with utilization goals
• Partner with Implementation on dealer readiness, workflows, data, and change management
• Maintain product and data integrity across D360 capabilities
• Own DRP Training Guide and SOPs including governance and publishing readiness
• Structure process docs with ownership, sign-offs, risks, and dependencies

Skills

Product Management

Utilization Strategy

Data-Driven Decision-Making

Change Management

Stakeholder Engagement

Education

Bachelor’s degree

Tools

Dashboards

Engagement Tools

D360 Portal

Analytics Platforms

Workflows

Job description

• Define the DRP value proposition for dealers and field partners
• Develop and maintain utilization materials, value stories, presentations, job aids, talking points, and enablement assets
• Define the DRP Utilization methodology, business rules, data inputs, calculations, reporting cadence, governance, performance bands, thresholds, and escalation triggers
• Partner with technology provider, Analytics, and Implementation teams to develop utilization tools, dashboards, workflows, and actionable reporting
• Lead and direct 16 DRP Performance Pros’ use of engagement dashboards
• Translate dealer feedback, field observations, utilization trends, and performance data into priorities, actions, product enhancements, and implementation decisions
• Own the DRP3 monthly game plan with Entrega and coordinate dealer outreach
• Lead monthly and quarterly report-outs and align dealer engagement with business strategy and measurable outcomes
• Set DRP3 engagement direction and maintain feedback loops among DRP3s, dealers, Implementation, Product, Analytics, and the technology provider
• Own the OEM Portal D360 enhancement agenda, including prioritization, roadmap communication, dependency management, decision-making, and alignment with dealer utilization goals
• Partner with Implementation on dealer readiness, product workflows, training, documentation, data, and change management
• Maintain product and data integrity across D360-related capabilities
• Own the DRP Training Guide, Runbook, SOPs, and Product Manual, including governance, version control, stakeholder alignment, publication readiness, and ongoing training support
• Structure and operationalize process documentation, ownership, handoffs, review points, success measures, action logs, decision records, risks, dependencies, and required sign-offs before launch or scaled deployment

Requirements

• Bachelor’s degree required; Business, Marketing, Tech/Digital or a related area preferred
• 5+ years of experience in product management or operations, digital platform ownership, analytics or utilization strategy, dealer or field operations, automotive retail, implementation management, process design, operational excellence, training development, technical writing, product documentation, or change management
• Ability to translate utilization data, dealer feedback, and operational signals into clear priorities and actions
• Strong structure, discipline, follow-through, problem-framing, problem-solving, and decision-making skills
• Strong written and verbal communication skills, including executive readouts, dealer-facing materials, process documentation, and product guidance
• Ability to manage multiple priorities, work through ambiguity, respond quickly to changing business needs, and maintain attention to detail and data integrity
• Ability to lead operating rhythms, facilitate meetings, drive sign-offs, and hold partners accountable
• Familiarity with dealer operations, digital retailing, dealer engagement, product adoption, implementation practices, dashboards, performance reporting, data-driven decision-making, agile product development, process mapping, IT integrations, data governance, change management, stakeholder engagement, training, and content development
• Dealer channel or field experience preferred
• Digital retailing, eCommerce, or Dealer Systems experience preferred
• Experience working with cross-functional technology and business partners preferred
• Must not require GM immigration sponsorship now or in the future
• Must be able to travel less than 25% for the role

Core Competencies

Demonstrates expertise in product management, operational excellence, and analytics, with a strong focus on dealer engagement and digital retailing. Capable of translating data and feedback into actionable strategies while maintaining data integrity and effective communication.

Highest-signal resume keywords

• Product Management
• Utilization Strategy
• Data-Driven Decision-Making
• Change Management
• Stakeholder Engagement

Hard Skills

• Utilization Methodology
• Performance Reporting
• Process Design
• Technical Writing
• Agile Product Development
• Data Governance
• Training Development
• Operational Excellence
• Implementation Management
• Process Mapping

Soft Skills

• Problem-Solving
• Decision-Making
• Communication
• Attention to Detail
• Follow-Through

Industry Keywords

• Dealer Operations
• Digital Retailing
• Automotive Retail
• Dealer Engagement
• ECommerce

Tools & Technologies

• Dashboards
• Engagement Tools
• D360 Portal
• Analytics Platforms
• Workflows