Digital Retail Platform Lead - Automotive Experience

Jobtailor; Missouri; On-site; USD 150,000 - 210,000; Full time

Job summary

GM seeks a seasoned leader to own the vision and execution of the Digital Retail Platform for GM brands, directing the DRP team and partners to deliver end-to-end customer and dealer experiences.

You will shape the product roadmap, oversee cross-functional programs, and mentor a small team. The role involves executive-level communications and collaboration with senior leaders across regions.

Qualifications

• Bachelor’s degree required; Business, Marketing, or a related area preferred.
• 12+ years of total experience in automotive Digital, Go-to-Market, Marketing, or Sales/Retail required.
• Digital marketing and eCommerce experience preferred.
• Marketing and advertising experience preferred.
• Experience launching and managing automotive retail programs preferred.
• Experience with systems and integrations preferred.
• Project management experience preferred.
• Retail marketing or advertising experience preferred.
• Field or dealer contact experience preferred.
• Master’s degree or MBA preferred.
• Expert digital and technical literacy.
• Strong understanding of automotive consumer shopping behaviors, dealership processes, and dealership culture.
• Ability to plan, execute, and communicate multidimensional projects.
• Proven track record leading innovative business transformation projects.
• Ability to build and maintain strong relationships with diverse stakeholders and senior leaders.
• Strong technical and creative problem-solving skills.
• Highly analytical and data-driven; proficient in consuming market research and insights.
• Proficient communicator able to manage vision and purpose.
• Executive presentation skills, including creating and delivering effective business briefings.
• Ability to develop high-performing and accountable teams across markets and functions.
• Ability to lead, mobilize, and energize a team around common goals.
• Must not require GM immigration sponsorship now or in the future.
• Must be able to work at the Warren, Michigan location at least 3 times per week, or at another frequency dictated by the manager.

Responsibilities

• Develop the ongoing vision and oversee execution of end-to-end Customer Experience and Dealer Experience for each GM brand’s Digital Retail Platform.
• Lead the DRP team, technology partner, and cross-functional organizations in planning, execution, communication, and training.
• Lead the future product roadmap and deliver continuous platform enhancements.
• Maintain a platform mindset while planning, developing, and executing new features and enhancements.
• Develop and optimize a frictionless, integrated consumer retail journey connecting customers with GM dealers.
• Develop and optimize the dealer interface and enable integration with existing dealership processes.
• Drive customer and dealer adoption and utilization to increase online retail sales and dealership utilization.
• Collaborate with cross-functional leaders and Dealer Innovation & Strategy team members on scalable dealer and customer solutions.
• Oversee platform operations, project management tracking, annual operating budget, and technology partner contractual obligations.
• Guide, review, and approve working deliverables from the GM DRP team.
• Present business updates and product demonstrations to GM leadership, GM brands, the Dealer Executive Board, and Dealer Councils.
• Manage the technology partner relationship to improve productivity, product quality, and performance.
• Lead and mentor a small team responsible for brand DRP launches and maintenance.
• Set goals and expectations, provide feedback, and support high performance.
• Foster an inclusive environment and develop team members through one-on-ones, career conversations, and targeted development opportunities.

Skills

Digital Retail Platform Development

Project Management

Executive Presentation Skills

Team Leadership

Go-to-Market Strategy

Data Analysis

Systems Integration

Education

Bachelor's Degree

Master's Degree or MBA

Tools

CRM/ERP Integrations

Analytics Tools

Job description

GM seeks a seasoned leader to own the vision and execution of the Digital Retail Platform for GM brands, directing the DRP team and partners to deliver end-to-end customer and dealer experiences.

You will shape the product roadmap, oversee cross-functional programs, and mentor a small team. The role involves executive-level communications and collaboration with senior leaders across regions.