District Manager, OnStar & Loyalty — Rochester Area

generalmotors; New York (NY); On-site; USD 81,000 - 109,000; Full time

Job summary

General Motors is seeking a District Manager for OnStar & Loyalty to lead dealer relationships across a defined territory. This field-based role requires up to 90% travel and relocation to Rochester, NY within 60 days of start date.

You will drive adoption of OnStar, loyalty programs, and GM Rewards offerings while coaching dealer teams to improve customer engagement and profitability. You will collaborate with GM brands and service networks, deliver live and virtual training, and analyze

Qualifications

• 2+ years of sales, customer service, or related experience.
• Bachelor's degree or equivalent experience.
• Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences.
• Ability to support business needs across assigned time zones, including occasional weekends and holidays.
• Proficiency with Google Workspace and/or Microsoft Office applications.
• Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription-based services.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to travel up to 90% within the assigned territory.
• Valid driver's license and ability to legally operate a motor vehicle.

Responsibilities

• Serve as the primary field representative for OnStar and GM's connected services, loyalty, and subscription offerings within an assigned dealer network.
• Build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.
• Coach dealership teams to maximize value of OnStar services, My GM Rewards, and GM Rewards Card.
• Use data-driven insights to identify opportunities and drive dealer performance and loyalty.
• Conduct regular performance reviews and co-create dealer action plans for continuous improvement and growth.
• Monitor dealer, district, zone, and region performance and influence results to meet targets through coaching and training.

Skills

Sales experience

Communication skills

Presentation skills

Travel readiness 90%

Driver's license

Education

Bachelor's degree or equivalent experience

Tools

Google Workspace

Microsoft Office

Job description

General Motors is seeking a District Manager for OnStar & Loyalty to lead dealer relationships across a defined territory. This field-based role requires up to 90% travel and relocation to Rochester, NY within 60 days of start date.

You will drive adoption of OnStar, loyalty programs, and GM Rewards offerings while coaching dealer teams to improve customer engagement and profitability. You will collaborate with GM brands and service networks, deliver live and virtual training, and analyze