Associate Director of Paid Search (B2B)

Wpromote; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Half-day Fridays

Healthcare plans

401(k) matching

Employee Assistance Program

Weekly virtual workouts

Parental leave

FSAs

LinkedIn Learning

Unlimited PTO

Mentorship program

Job summary

Wpromote is seeking a senior paid search leader to own strategy across a portfolio, architect campaigns in Google Ads, Microsoft Ads, SA360, and drive measurable growth.

You will translate data into actionable client recommendations, mentor teammates, and collaborate with Strategy, Analytics, and Creative to align paid search with client business goals.

Qualifications

• 6+ years in paid search, with at least 3 running B2B programs.
• Experience with B2B measurement infrastructure and offline conversions.
• Ability to translate data into actionable client recommendations.
• Strong analytical instincts and GA4 fluency.
• Familiarity with ABM and intent data platforms.

Responsibilities

• Own paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and quarterly viewpoints informing client decisions.
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360 with bidding and automation.
• Design measurement strategies linking paid search to pipeline via offline imports, CRM feedback, and lead scoring.
• Use insights to advise clients when a low-cost lead isn’t higher quality.
• Translate performance data into clear recommendations for senior client stakeholders.
• Maintain QA standards and account health across teams.
• Mentor junior team members with regular feedback and growth opportunities.
• Partner with Strategy, Analytics, and Creative to align paid search with broader client programs.

Skills

Paid search strategy

Campaign architecture

B2B measurement

Data-driven decisions

GA4 analytics

Mentoring

Client communication

Cross-functional collaboration

ABM awareness

Agency experience

Tools

Google Ads

Microsoft Ads

SA360

GA4

Salesforce

HubSpot

Job description

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring
• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead
• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed
• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you
• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence
• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

Comfort operating with ambiguity and competing priorities across multiple accountsDirect experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi‑touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually isThe ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volumeStrong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platformDepth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycleExperience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categoriesFamiliarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targetingExperience mentoring or formally managing paid search talentAgency experience, or experience managing an agency