Digital Media Planner (B2B)

twentysix; El Segundo (CA); On-site; USD 85,000 - 115,000; Full time

Job summary

twentysix is seeking a skilled Media Partnerships Planner in California to develop and manage direct partner media for always-on and seasonal campaigns, including RFPs and KPI-driven plans. You will coordinate with clients, Ad Ops, and analytics teams to ensure timely activation, accurate reporting, and ongoing optimization.

This role emphasizes strong communication, budgeting, and initiative to explore new partners and formats.

Qualifications

• 3–5 years of experience in media planning for publisher direct and/or programmatic media.

Responsibilities

• Plan direct partner media for all campaigns, including RFPs and evaluating partners against KPIs.
• Manage day-to-day partner relationships, including planning feedback, specs, tagging, and timely activation.

Skills

Media planning

Vendor management

RFPs & negotiations

Performance analysis

Reporting dashboards

Budget management

Communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

You Will Be

• Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client

• Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time

• Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities

• Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs

• Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting

• Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs

• Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps

• Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of

• Staying current on the B2B publisher and partner landscape

You Must Have

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment

• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations

• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs

• Experience with trafficking programmatic or direct media

• Experience working with analytics teams on granular program tracking and performance dashboards

• Experience managing sizable budgets that shift frequently

• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly

• Strong time management and project management skills

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Nice to Have

• Experience planning media for B2B, SaaS, or financial services brands

• Experience on large, complex accounts with multiple stakeholders and business units

• Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content