Senior Media Planner (B2B Strategy)

twentysix; El Segundo (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

twentysix in El Segundo, CA is seeking a paid media strategist to build and steward multi-channel media plans across search, social, and programmatic for B2B clients. You will optimize spend and guide strategy from planning through in-flight reallocations.

You will analyze performance, develop audience and measurement frameworks, and partner with analytics, creative, and activation teams. Expect cross-functional collaboration with client marketing, sales, and RevOps to align ICPs and lead flow.

Qualifications

• 3-5 years of paid media planning/management experience in agency or B2B marketing.
• Multi-channel experience across Paid Search, Social, and Programmatic (Google Ads, LinkedIn, DV360).
• Experience in developing, optimizing, and reporting on campaigns for brand and demand.
• Strong full-funnel media planning, audience strategy, and measurement.
• Experience partnering with analytics for tracking and dashboards.
• Familiarity with attribution methodologies.
• Experience negotiating with media vendors and reps.
• Strong analytical, detail-oriented, and communication skills.
• Proficiency in Google Sheets, Docs, Slides; media reporting platforms.
• Excellent written and verbal communication and presentation skills.
• Strong organizational and project management; handling multiple clients.

Responsibilities

• Build and steward paid media plans across Search, Social, and Programmatic.
• Analyze performance data to guide cross-channel budget allocation.
• Develop media-mix recommendations and measurement frameworks.
• Conduct audience, competitive, and market research.
• Partner with activation, creative, and analytics teams to align strategy.
• Work with client marketing and RevOps on ICPs and target lists.
• Monitor pacing and performance; flag risks and opportunities.
• Lead testing and learning initiatives across channels.
• Develop cross-channel performance forecasts to inform planning.
• Deliver insights and recommendations via client-facing docs.
• Manage vendor relationships and negotiate terms.
• Suggest new vendors/channels with clear impact view.

Skills

Paid media planning

Multi-channel experience

Analytics & reporting

Vendor negotiation

Google Ads

Tools

Google Ads

DV360

LinkedIn Campaign Manager

Meta Ads Manager

Job description

You Will Be

• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios

• Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture

• Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist

• Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights

• Partnering with activation, creative, and analytics teams to keep strategy and execution aligned

• Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems

• Monitoring pacing and performance trends, flagging risks and opportunities early

• Leading testing and learning initiatives across channels and documenting what the team learns

• Developing cross-channel performance forecasts to set expectations and inform planning

• Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents

• Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance

• Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact

• Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for

• Contributing to new business efforts, including RFP responses and prospect audits

• Building expertise in client industries, buyer journeys, and the B2B media landscape

• Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't

• Staying current on emerging platforms, B2B media trends, and best practices

You Must Have

• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment

• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar

• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives

• Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey

• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards

• Familiarity with attribution methodologies and measurement frameworks

• Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms

• Strong analytical and problem-solving skills with exceptional attention to detail

• Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms

• Excellent written, verbal, presentation, and interpersonal communication skills

• Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once

Nice to Have

• Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories

• Hands-on experience with ABM platforms (6sense, Demandbase) or intent data

• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data

• Experience supporting large, complex accounts with multiple stakeholders

• Experience contributing to integrated media strategy and campaign testing frameworks