Director, Product Launch & GTM Strategy

PTC

Stati Uniti

Ibrido

USD 150.000 - 190.000

Tempo pieno

2 giorni fa

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Descrizione del lavoro

PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market programs across our CAD, PLM, ALM and SLM software portfolio. You will lead PTC NEXT, our company-wide launch program, and help build the Launch GTM function that brings new and existing products in our IPL portfolio to market.

You thrive at the center of complex launches, aligning many teams into one clear plan that lands in the market.

Competenze

7+ years in B2B enterprise software across product marketing, product launch management, or GTM.
5+ years leading cross-functional product launches in a matrixed org.
Ran multiple concurrent product launches or a recurring launch program.
Defined launch KPIs or scorecards and reported results to senior leadership.

Mansioni

Own the Spring and Fall Season plans, including scope, timeline, budget, milestones and narrative, from kickoff to post-Season review.
Run the Season operating model with a core team and broader cross-functional network.
Set clear ownership for every workstream with defined deliverables, owners and deadlines.
Deliver the full Season package to the field and the market: launch kits, enablement, on-demand content and the flagship event.
Guide and align the Launch GTM Leads across product marketing and launches.
Partner with Product Management to define markets, personas, buyers and ICP.
Own the GTM launch playbook and collaborate on GTM plans with Field GTM, Product, and Customer Success.