Product GTM Lead: Launch & Grow New Products

scribe.com; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Scribe is hiring its first dedicated Product Marketing Owner to drive emerging products from incubation to market and growth. You’ll work closely with the Product Manager from inception, validating buyers, shaping messaging, and designing programs to move the needle.

This is a highly visible, cross-functional role focused on usage and revenue growth. You’ll lead zero-to-one initiatives, design partnerships, and alpha/beta programs, translating customer insights into compelling go-to-market plans

Qualifications

• 5+ years of professional experience in Product Marketing or related roles
• Experience taking products from idea to market and managing early-stage launches
• Strong collaboration with Product, Growth, Revenue Ops
• Ownership mindset with focus on measurable impact
• Exceptional written, verbal, and visual communication skills
• Ability to distill complex info into clear messaging and drive strategy

Responsibilities

• Own the commercial lifecycle of emerging products from launch to growth
• Lead GTM strategy, messaging, and campaigns across channels
• Partner with PM to validate product direction and buyer needs
• Develop positioning that fits Scribe’s platform narrative
• Enable cross-functional teams with messaging, playbooks, and assets
• Own metrics and commercial success, including pricing and packaging decisions

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Storytelling/writing

Data-driven decisions

Sales/marketing alignment

Tools

Salesforce

Gong

Customer.io

Mixpanel

Job description

Scribe is hiring its first dedicated Product Marketing Owner to drive emerging products from incubation to market and growth. You’ll work closely with the Product Manager from inception, validating buyers, shaping messaging, and designing programs to move the needle.

This is a highly visible, cross-functional role focused on usage and revenue growth. You’ll lead zero-to-one initiatives, design partnerships, and alpha/beta programs, translating customer insights into compelling go-to-market plans