Global GTM & Launch Strategy Lead

Sol de Janeiro; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Jobtailor is seeking a results-driven Trade Marketing Manager to drive global go-to-market plans, translating strategy into actionable launch programs and aligning cross-functional teams across Product, Supply Chain, Regulatory, and regional units.

You will own the global launch calendar, lead GTM forums, support S&OP processes, and develop commercial storytelling materials, sell-in decks, and performance reporting to secure commercial priorities.

Qualifications

• 6-8 years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG.
• Strong project management and cross-functional coordination experience.
• Analytical mindset with ability to translate data into actionable insights.
• Experience developing presentations and commercial storytelling materials.
• Strong communication and stakeholder management skills.
• Bachelor’s degree required.

Responsibilities

• Drive execution of global go-to-market plans, translating strategy into actionable launch plans and market-ready programs.
• Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams.
• Support execution across GTM planning and channel governance workstreams.
• Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points.
• Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance.
• Develop commercial storytelling materials and sell-in decks for global and regional teams.
• Support S&OP processes and ensure GTM alignment to commercial priorities.
• Manage distributor market operations, including planning, reporting, and compliance tracking.
• Build detailed launch plans and execution playbooks for global product launches.
• Manage GTM trackers, timelines, and cross-functional deliverables.
• Monitor pricing, promotions, and channel performance across markets.
• Support development of GTM decks, toolkits, and sell-in materials.
• Prepare distributor business reviews and performance summaries.
• Conduct competitive and market intelligence analysis.

Skills

GTM Execution

Project Management

Cross-Functional Coordination

Data Analysis

Commercial Storytelling

Trade Marketing

Brand Marketing

Market Intelligence Analysis

S&OP Processes

Pricing Compliance

Assortment Tracking

Launch Planning

Performance Reporting

Channel Governance

Competitive Analysis

Strong Communication

Stakeholder Management

Analytical Mindset

Education

Bachelor’s Degree

Job description

Jobtailor is seeking a results-driven Trade Marketing Manager to drive global go-to-market plans, translating strategy into actionable launch programs and aligning cross-functional teams across Product, Supply Chain, Regulatory, and regional units.

You will own the global launch calendar, lead GTM forums, support S&OP processes, and develop commercial storytelling materials, sell-in decks, and performance reporting to secure commercial priorities.