Director, Product Launch & GTM

PTC; United States; Hybrid; USD 150,000 - 190,000; Full time

Job summary

PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market programs across our CAD, PLM, ALM and SLM software portfolio. You will lead PTC NEXT, our company-wide launch program, and help build the Launch GTM function that brings new and existing products in our IPL portfolio to market.

You thrive at the center of complex launches, aligning many teams into one clear plan that lands in the market.

Qualifications

• 7+ years in B2B enterprise software across product marketing, product launch management, or GTM.
• 5+ years leading cross-functional product launches in a matrixed org.
• Ran multiple concurrent product launches or a recurring launch program.
• Defined launch KPIs or scorecards and reported results to senior leadership.

Responsibilities

• Own the Spring and Fall Season plans, including scope, timeline, budget, milestones and narrative, from kickoff to post-Season review.
• Run the Season operating model with a core team and broader cross-functional network.
• Set clear ownership for every workstream with defined deliverables, owners and deadlines.
• Deliver the full Season package to the field and the market: launch kits, enablement, on-demand content and the flagship event.
• Guide and align the Launch GTM Leads across product marketing and launches.
• Partner with Product Management to define markets, personas, buyers and ICP.
• Own the GTM launch playbook and collaborate on GTM plans with Field GTM, Product, and Customer Success.

Skills

Product marketing

Product launches

GTM program management

Cross-functional leadership

Launch planning

KPI reporting

Job description

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Location: Remote, USA or Boston, MA (Hybrid)

About the role

PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market (GTM) programs across our CAD, PLM, ALM and SLM software portfolio. You will lead PTC NEXT, our company-wide launch program, and help build the Launch GTM function that brings new and existing products in our Intelligent Product Lifecycle (IPL) portfolio to market. Do you thrive at the center of complex launches, turning many teams, many products and many moving parts into one clear plan that lands in the market? This is a high-impact leadership role for someone who sees the whole go-to-market: market, message, product, field and customer. You build structure, use data to steer decisions, and keep cross-functional teams aligned and accountable without direct authority. This is a senior individual contributor role with no direct reports; you lead through influence across Product, Marketing, Sales and Customer Success.

Why This Role Matters

Twice a year, in a Spring and a Fall Season, PTC NEXT brings new products, AI capabilities and innovation across CAD, PLM, ALM and SLM to customers, partners and our own teams as one coordinated moment. Lead PTC NEXT: Own the Launch Seasons from planning to post-Season review: the plan, the cadence, the workstreams and the results. Lead product launches: Coordinate the Launch GTM Leads, who bring marketing and launch into each product's GTM plan, run the GTM forum, and hold the launch readiness vote at each stage gate. Own the launch model: Own the GTM playbook and the stage-gate model (G0–G8) that every product team uses to plan, launch and scale. Shape how PTC launches: Improve the model every Season and bring visible impact in front of PTC's executive leadership team.

What You’ll Do

PTC NEXT Program Leadership

• Own the Spring and Fall Season plans, including scope, timeline, budget, milestones and narrative, from kickoff to post-Season review.
• Run the Season operating model: a core team with weekly accountability and a broader network across Product, Marketing, Sales, Customer Success, Enablement, Partners and Communications.
• Set clear ownership for every workstream (narrative, sales and partner enablement, marketing activation, event, on-demand content, customer stories, KPIs) with defined deliverables, owners and deadlines.
• Deliver the full Season package to the field and the market: launch kits, sales enablement, on-demand content and the flagship PTC NEXT event.

Launch GTM Coordination

• Guide and align the Launch GTM Leads, the product marketers who serve as one of four leads on each product launch.
• Partner with Product Management from day one to define markets, personas, buyers, use cases and the initial ideal customer profile (ICP).
• Bring product marketing into the GTM plan, including positioning, messaging and launch tiering.
• Decide the launch category and recommend the right launch treatment for each product.
• Help design beta and early-access programs, validate assumptions and recruit customer references.
• Run the GTM forum and risk log.

GTM Operating Model

• Own the GTM launch playbook.
• Collaborate with the Field GTM, Product and Customer Success leads to define each GTM plan.
• Work with New Product Introduction (NPI) program managers to track GTM and product launch readiness.
• Coach new Launch GTM Leads on the playbook for their first launch.
• Run structured reviews after each Season and each launch with customers, sellers and executives, and turn the feedback into playbook changes.

What You Bring

Required

• 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management
• 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization, coordinating Product Management, Marketing, Sales, Customer Success and Sales Enablement without direct authority
• Ran multiple concurrent product launches or a recurring launch program
• Built GTM plans covering market definition, positioning, messaging, pricing input, sales enablement and customer success readiness
• Defined launch KPIs or scorecards (e.g., launch readiness, enablement completion, pipeline influence, adoption) and reported results to senior leadership

Preferred

• Stage-gate or New Product Introduction (NPI) process experience
• Partnership with both Product Management and quota-carrying sales teams on GTM plans and launch readiness
• Background marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software
• Launches tied to a flagship customer event
• Beta or early-access program design

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $150,000-$190,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC’s comprehensive benefits, please visit our Careers Page.

PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers).

Applications will be accepted on an on-going basis until the opportunity is filled.

PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are.

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PTC is a global software company powering how products are designed, built, serviced, and operated across industries like Aerospace & Defense, Industrial, Automotive, MedTech, Electronics, and High Tech. We are bold thinkers who collaborate as one team to deliver meaningful customer outcomes. Grounded in our values-Customers Matter, PTC for All, Team PTC, Purposeful Innovation, and Be Bold, we're shaping a smarter, more sustainable, connected future.