Director of Product Launch & GTM Strategy

PTC Inc

Boston (MA)

Hybrid

USD 150,000 - 190,000

Full time

3 days ago

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Job summary

PTC Inc. is seeking a Director of Product Launch & GTM to lead company-wide launches across CAD, PLM, ALM and SLM portfolios. You’ll own the PTC NEXT Seasons from planning to post-season reviews, coordinating product marketing, product management, sales, and customer success without direct reports.

This senior IC role emphasizes influence, data-driven decisions, and measurable launch outcomes. You will drive the GTM framework, collaborate with field teams, and shape launch strategies to maximize

Qualifications

7+ years in B2B enterprise software in product marketing or GTM.
Experience leading cross-functional product launches in a matrix organization.
Strong ability to define launch KPIs and report results to senior leadership.
Familiarity with Stage-gate or New Product Introduction (NPI) processes.

Responsibilities

Lead the Spring and Fall PTC NEXT Seasons with planning, budget, milestones, and narratives.
Coordinate a core team and broader cross-functional network across Product, Marketing, Sales, and Customer Success.
Define ownership for each workstream with clear deliverables and deadlines.
Deliver launch kits, enablement materials, and on-demand content to field and market.
Run the GTM forum, align GTM Leads, and oversee the launch readiness process.
Collaborate with Product Management to define markets, personas, and ICP.
Incorporate product marketing into GTM plans: positioning and messaging.
Design beta/early-access programs and recruit references.