Head of Paid Media & SEO Strategy - Remote

Blacksmith Agency LLC; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Paid Media to lead our PPC and SEO practice. You will supervise the PPC and SEO strategists, set standards for audits, reporting, and client deliverables, and own channel strategy and budget decisions as accounts scale.

This management role requires deep experience across paid media and SEO, with a strong client-facing presence and the ability to hire and develop a team within a quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading a small team of strategists.
• Proficiency with Google Ads, GA4, and reporting tools.
• Able to own channel strategy and client-facing communications.

Responsibilities

• Lead the paid media and SEO department.
• Define standards for audits, reporting, and client communication.
• Own budget allocation and channel strategy as accounts scale.
• Lead hiring and first-round interviews for the team.

Skills

Team leadership

Strategic oversight

Client-facing

Paid media & SEO expertise

Analytics & GA4

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Paid Media to lead our PPC and SEO practice. You will supervise the PPC and SEO strategists, set standards for audits, reporting, and client deliverables, and own channel strategy and budget decisions as accounts scale.

This management role requires deep experience across paid media and SEO, with a strong client-facing presence and the ability to hire and develop a team within a quarter.