Director, Paid Social — AI-Driven Growth

Publicis Groupe; New York (NY); Sur place; USD 121 000 - 194 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Résumé du poste

Publicis Groupe in New York is seeking a Director to lead the paid social end of the PrecisionGroup for a dedicated client. The role requires 7+ years of digital media experience, strong leadership, and a data-driven approach to decision making.

You will motivate and manage a paid social team, design strategies across Facebook and Twitter, build measurement plans, and present results to clients and internal teams while exploring AI-driven optimization and automation.

Qualifications

• 7+ years of digital media and marketing experience.
• 5+ years of team management experience.
• 3+ years working on Facebook & Twitter ads platforms with API/self-serve tools.
• Experience on B2B accounts and/or clients.
• Strong analytical skills and KPI-driven optimization.

Responsabilités

• Motivate and manage a paid social media team to meet/exceed expectations within budgets and timelines.
• Design strategies for paid media on Facebook and Twitter to meet brand objectives.
• Foster relationships with internal teams and client groups.
• Develop action plans for measuring social media success with clear metrics.
• Educate clients and teams on the latest social media developments and capabilities.
• Lead AI-driven capabilities and automation for scalable performance across client portfolios.
• Translate performance signals into scalable optimization roadmaps and testing plans.
• Provide direction to improve campaign performance and implement new features.
• Deliver presentations on strategy and results to clients and internal teams.
• Develop viewpoints on new technologies and opportunities in social media.

Connaissances

Digital media

Team management

Facebook ads

Twitter ads

B2B accounts

KPI driven

Data analysis

Leadership

Client facing

Excel advanced

Outils

Facebook API

Twitter API

Self-serve buys

Description du poste

Publicis Groupe in New York is seeking a Director to lead the paid social end of the PrecisionGroup for a dedicated client. The role requires 7+ years of digital media experience, strong leadership, and a data-driven approach to decision making.

You will motivate and manage a paid social team, design strategies across Facebook and Twitter, build measurement plans, and present results to clients and internal teams while exploring AI-driven optimization and automation.