Paid Social Strategy & Growth Leader

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Digitas in New York, NY seeks a Vice President/Director, Paid Social to lead strategy development, negotiations, implementation, and performance analysis on key accounts. You will manage regional teams, ensuring outstanding service and award-winning strategies across paid social initiatives.

The role requires extensive advertising experience, strong leadership, and deep knowledge of platform ecosystems (Facebook/Instagram, YouTube, TikTok).

Qualifications

• Bachelor's degree plus 10–12 years of advertising experience
• Hands-on paid social experience (3+ years) and 5+ years of supervisory experience
• Strong grasp of media planning, negotiation, optimization, and performance analysis

Responsibilities

• Translate brand marketing objectives into paid social strategies
• Develop paid social capabilities within the agency
• Identify opportunities for Digitas and articulate to senior leadership
• Represent Digitas and be a face of the company to staff and clients
• Train junior team members as needed
• Maintain and grow client relationships with best-in-class service

Skills

Paid social strategy

Team leadership

Media planning

Negotiation

Performance analysis

AI tools familiarity

Communication skills

Travel flexibility

Education

Bachelor's degree

Tools

Facebook/Instagram

YouTube

TikTok

Job description

Digitas in New York, NY seeks a Vice President/Director, Paid Social to lead strategy development, negotiations, implementation, and performance analysis on key accounts. You will manage regional teams, ensuring outstanding service and award-winning strategies across paid social initiatives.

The role requires extensive advertising experience, strong leadership, and deep knowledge of platform ecosystems (Facebook/Instagram, YouTube, TikTok).