Director, Paid Social (B2B)

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York is seeking a Director to lead the paid social end of the PrecisionGroup for a dedicated client. The role requires 7+ years of digital media experience, strong leadership, and a data-driven approach to decision making.

You will motivate and manage a paid social team, design strategies across Facebook and Twitter, build measurement plans, and present results to clients and internal teams while exploring AI-driven optimization and automation.

Qualifications

• 7+ years of digital media and marketing experience.
• 5+ years of team management experience.
• 3+ years working on Facebook & Twitter ads platforms with API/self-serve tools.
• Experience on B2B accounts and/or clients.
• Strong analytical skills and KPI-driven optimization.

Responsibilities

• Motivate and manage a paid social media team to meet/exceed expectations within budgets and timelines.
• Design strategies for paid media on Facebook and Twitter to meet brand objectives.
• Foster relationships with internal teams and client groups.
• Develop action plans for measuring social media success with clear metrics.
• Educate clients and teams on the latest social media developments and capabilities.
• Lead AI-driven capabilities and automation for scalable performance across client portfolios.
• Translate performance signals into scalable optimization roadmaps and testing plans.
• Provide direction to improve campaign performance and implement new features.
• Deliver presentations on strategy and results to clients and internal teams.
• Develop viewpoints on new technologies and opportunities in social media.

Skills

Digital media

Team management

Facebook ads

Twitter ads

B2B accounts

KPI driven

Data analysis

Leadership

Client facing

Excel advanced

Tools

Facebook API

Twitter API

Self-serve buys

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Director ishighly motivated, technically savvy, detail oriented, andstrives to lead the day to day management of the paid social end of thePrecisionGroup for a dedicated client. The successful candidate willhaveat least7 years of digital media experienceand isa data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Director will be a main point of contact for the client and serve as a strategic team leader.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into several projects.

Responsibilities

• Motivate and manage a paid social media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Define and lead the strategic application of platform-native automation and AI-driven capabilities (e.g., audience expansion, automated bidding, and dynamic creative optimization), ensuring paid social programs are structured for scalable, efficient performance across large client portfolios.
• Translate AI-driven performance signals, platform innovation, and audience behavior insights into scalable optimization frameworks and testing roadmaps, guiding teams on how to operationalize automation to drive measurable business outcomes
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualifications

• 7+ years of experience in digital media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities

• 5+ years of team management experience
• Minimum of 3+ years working with Facebook & Twitter ads platforms with hands‑on experience managing and optimizing buys through API and/or self‑serve tools
• Must have experience working on B2B accounts and/or clients.
• Team management experience required
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self‑serve buys on Facebook and Twitter
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes:

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.