Associate Director, Paid Social: Strategy & Growth

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe invites applications for an Associate Director, Paid Social responsible for leading a portfolio of client digital accounts and driving growth, retention, and satisfaction across performance-based channels.

You will oversee a team of Paid Social Media Planners, ensure accurate forecasts, and hit revenue goals while collaborating with cross-functional teams to deliver innovative media solutions.

Qualifications

• Bachelor’s degree, concentration in business, marketing, or advertising preferred.
• Agency experience highly preferred.
• 5+ years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce.
• 3+ years of experience in interactive marketing or business consulting using data to drive targeting and marketing recommendations.
• Deep knowledge of ad serving platforms and online analytic solutions.
• 2-4 years of demonstrated success in managing and leading people.
• 2-4 years of digital marketing, search engine, display, programmatic, and/or social marketing preferred.

Responsibilities

• Develops, manages, and monitors client P&Ls for assigned accounts.
• Implement well-rounded media planning.
• Collaborate with department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Prepares and presents annual financial plans and human resources plans.
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts.
• Develops a complete understanding of each client’s goals, markets, needs and expectations.
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels.
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations.
• Advocates across functional areas within client relationships to develop rapport and deliver complex solutions.
• Communicates and implements a Participation Planning Process for all accounts.
• Independent leads performance and strategy presentations.
• Solves client problems and uses conflict management skills within a professional environment.
• Manages strategy development and execution for complex marketing analysis disciplines (segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, ROI measurement).
• Embraces and encourages a culture based on teamwork, collaboration, and curiosity.
• Motivates, leads, and manages internal teams to drive programs that meet client objectives.
• Drives adoption of account management best practices through example and feedback.
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.
• Conducts performance reviews and career path plans for direct reports.
• Establishes expectations and goals for team on performance marketing thought leadership.
• Provide cross media planning training for their direct reports.

Skills

Leadership

Online advertising

Digital marketing

Data-driven targeting

Client relationship management

Education

Bachelor’s degree in business/marketing/advertising

Tools

Ad serving platforms

Online analytics solutions

Job description

Publicis Groupe invites applications for an Associate Director, Paid Social responsible for leading a portfolio of client digital accounts and driving growth, retention, and satisfaction across performance-based channels.

You will oversee a team of Paid Social Media Planners, ensure accurate forecasts, and hit revenue goals while collaborating with cross-functional teams to deliver innovative media solutions.