VP, Paid Social Strategy & Growth

Publicis Groupe; New York (NY); On-site; USD 149,000 - 239,000; Full time

Job summary

Publicis Groupe in New York seeks a VP, Paid Social to lead strategic direction and execution across major client portfolios. You will drive data-driven paid social programs, manage senior client relationships, and mentor a high-performing team to deliver growth across platforms and technologies.

The role emphasizes AI-enabled targeting, cross-team collaboration, and innovation to translate trends into measurable results for global clients.

Qualifications

• 10+ years of experience in digital media, paid social, and/or marketing, with increasing levels of responsibility within an agency or media company.
• Significant experience leading paid social strategy and execution in an agency environment, including direct client-facing responsibilities.
• Strong understanding of paid social platforms, campaign management and bidding technologies, publisher self-service platforms, and the broader social media ecosystem.
• Experience developing and executing paid social strategies against both brand-building and direct-response objectives with clearly defined KPIs.
• Strong analytical skills with the ability to interpret campaign performance data, develop insights, and make strategic optimization recommendations.
• Demonstrated business acumen and a track record of success in media, marketing, or advertising services.
• Proven ability to build and strengthen senior-level client relationships and serve as a strategic advisor.
• Strong presentation, communication, relationship-building, diplomacy, and decision-making skills.
• Ability to think strategically and creatively while translating complex media and data concepts into clear recommendations.
• Experience evaluating the financial implications of strategic recommendations, including scopes, staffing, budgets, and/or fees.
• Proficiency in Microsoft Office Suite, including intermediate to advanced Excel and PowerPoint skills.

Responsibilities

• Provide strategic vision and overall leadership for paid social initiatives across assigned clients, ensuring strategies align with client business and marketing objectives.
• Maintain overall oversight of workflow, priorities, and assigned responsibilities within the team, ensuring projects are delivered completely, accurately, efficiently, and on time.
• Develop comprehensive paid social strategies across relevant platforms, partners, bidding technologies, and campaign management tools.
• Develop action plans for achieving and measuring campaign success, including establishing key performance indicators, measurement frameworks, and optimization strategies.
• Analyze campaign performance and translate data into actionable insights and recommendations that improve performance and identify opportunities for growth.
• Guide teams in optimizing campaigns and implementing new platform features, technologies, strategies, and best practices.
• Work closely with strategic planning, digital planning, activation, and other agency partners to ensure paid social is integrated with broader client marketing initiatives.
• Deliver strategic presentations and performance recommendations to clients and internal stakeholders.
• Serve as a subject matter expert on paid social, keeping clients and agency partners informed of industry trends, platform developments, emerging technologies, and new opportunities.
• Define and champion the strategic vision for leveraging AI-driven targeting, automation, and personalization across paid social, ensuring capabilities are applied at scale to drive measurable business growth and competitive advantage.
• Develop points of view, best practices, case studies, and other intellectual capital that advance the agency's paid social capabilities.
• Support new business development and organic client growth by identifying opportunities, contributing to pitches, and helping develop solutions that drive agency growth.
• Provide vision, direction, coaching, and support to team members, fostering an environment that encourages collaboration, creativity, learning, and high performance.
• Allocate assignments effectively based on individual strengths, development opportunities, and client needs.
• Develop talent through ongoing coaching, feedback, mentorship, and performance management.
• Recruit, retain, and develop top talent to build a high-performing social team capable of delivering against client and agency goals.
• Serve as a senior point of contact and strategic advisor for assigned clients, building trusted relationships with senior stakeholders and providing effective long-term counsel.
• Develop a deep understanding of client businesses, industries, audiences, objectives, and competitive landscapes.
• Identify and communicate trends, emerging opportunities, and innovations across paid social and the broader digital media ecosystem.
• Advocate for the value of paid social and educate clients, partners, and internal teams on evolving capabilities, best practices, and opportunities.
• Partner with clients to define business objectives, establish appropriate KPIs, and translate those objectives into effective paid social strategies.

Skills

Ten+ years in digital media

Paid social leadership

Agency experience

Client-facing

Strategic planning

Analytics

Job description

Publicis Groupe in New York seeks a VP, Paid Social to lead strategic direction and execution across major client portfolios. You will drive data-driven paid social programs, manage senior client relationships, and mentor a high-performing team to deliver growth across platforms and technologies.

The role emphasizes AI-enabled targeting, cross-team collaboration, and innovation to translate trends into measurable results for global clients.