Director, Paid Social & Growth Strategy

Publicis Groupe

New York (NY)

On-site

USD 121,000 - 194,000

Full time

8 days ago

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Job summary

Publicis Groupe is seeking a Director to lead day-to-day paid social management for PrecisionGroup. You will guide a team, engage with clients, and drive campaigns with data-driven decisions for large portfolios.

The role requires 7+ years in digital media, strong leadership, and mastery of Facebook/Twitter ads platforms, with a focus on automation and AI-driven optimization. Based in New York, hybrid work is possible.

Qualifications

7+ years in digital media with growing responsibilities.
5+ years of team management experience.
Experience on a gaming account or client.
3+ years hands-on with Facebook & Twitter ads platforms.
Ability to apply automation and AI-driven capabilities.
Strong analytical skills to interpret campaign data.
Proven leadership and ability to present to clients.

Responsibilities

Motivate and manage a paid social team to meet campaigns within budget and schedule.
Design strategies for paid social on Facebook and Twitter to hit objectives.
Foster relationships with internal teams and client groups.
Develop plans to measure social success with metrics and optimization.
Educate clients and teams on evolving social media capabilities.
Apply social knowledge to strategy sessions and brainstorming.
Provide direction to improve performance through optimization and new features.
Deliver presentations of strategy and results to clients and internal teams.
Develop viewpoints on new social tech trends and opportunities.