Associate Director, Paid Social Mastery & Growth

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Job summary

Publicis Groupe is seeking an Associate Director, Paid Social to lead social activation across Publicis Media agencies in the US. You will apply strategic best practices, translate complex concepts for non-technical audiences, and drive roadmaps that influence multiple clients.

You'll collaborate with agency teams, own content development, and build thought leadership collateral for social strategy and activation. A strong track record in paid social and data-driven decision making is required.

Qualifications

• 6+ years’ experience in paid social media with emphasis in activation
• Bachelor's degree in advertising, marketing, business, or communications preferred
• Extensive familiarity with paid social media strategy and activation
• Strong understanding of major social platforms, algorithms, and ad products
• Experience across Meta, Snapchat, TikTok, X, Pinterest, Reddit, LinkedIn
• Social commerce experience with native shops and media amplification
• Advanced knowledge of 3P measurement capabilities in social space
• Excellent verbal, visual and written communication skills
• Polished presentation skills for meetings and stakeholder updates
• Attention to detail and ability to coordinate multiple teams

Responsibilities

• Contribute to development of paid social activation content, including POVs, playbooks, training, and educational content
• Understand evolving paid social landscape to deliver business outcomes
• Curate first-to-market solutions, including activation support and testing frameworks
• Document FAQs and automate responses for agency questions
• Develop ad hoc content based on client needs and marketplace changes
• Lead campaign audits to strengthen activation approaches
• Build relationships with agency counterparts and social channel leads
• Execute roadmaps and produce thought leadership collateral for social strategy
• Collaborate across teams to prioritize solutions
• Assist in account planning and coordination with SMEs across agencies
• Identify clients for priority solutions and guide to best-in-class landing pads
• Assess and guide agency recommendations
• Stay updated on industry trends and emerging platforms

Skills

Paid social expertise

Activation focus

Strategic thinking

Strong communication

Presentation skills

Data analysis

PowerPoint

Excel

Education

Bachelor's degree in advertising/marketing/business

Tools

PowerPoint

Excel

Social platform measurement tools

Job description

Publicis Groupe is seeking an Associate Director, Paid Social to lead social activation across Publicis Media agencies in the US. You will apply strategic best practices, translate complex concepts for non-technical audiences, and drive roadmaps that influence multiple clients.

You'll collaborate with agency teams, own content development, and build thought leadership collateral for social strategy and activation. A strong track record in paid social and data-driven decision making is required.