Director, Paid Campaigns & Media Strategy

Bridge Marketing; United States; Remote; USD 135,000 - 165,000; Full time

Job summary

Bridge Marketing is seeking a hands-on Director, Campaign Management to own paid media delivery across social, SEM, and programmatic channels. You will set technical strategy, ensure clean trafficking, on-time launches, and optimize to beat client KPIs.

You will lead a team, coordinate with Sales, Account, and Product, and drive process improvements across vendors and internal partners. This is a remote US role with a base salary range and strong growth potential.

Qualifications

• Bachelor’s degree, or equivalent combination of education and relevant work experience.
• 5-7 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher.
• 2+ years leading a team, including direct reports, or leading contracted and outsourced resources.
• Proficient with spreadsheets including pivot tables, lookups, and building reporting from raw platform exports.
• 4+ years hands-on paid social campaign management across at least two major platforms.
• Hands-on SEM experience.
• Excellent time management and project planning skills.
• Proven track record of managing multiple projects simultaneously.
• Expert at building compelling proposals for clients.
• A critical thinker with top-level problem-solving skills.
• Able to analyze data and provide insights.

Responsibilities

• Own end-to-end execution of paid search and social campaigns from trafficking to optimization and QA.
• Oversee resources supporting campaign execution and adjust capacity to volume.
• Analyze customer needs and suggest upgrades to meet KPIs.
• Ensure proactive internal communication on performance, health and upsell opportunities.
• Support inquiries to improve efficiency and value of Bridge platform and media activation.
• Serve as liaison for external vendors and evaluate new technology partners.
• Partner with Sales, Product Strategy and Customer Service to enable high-performing campaigns.
• Work with product team to align platform development with client requests.
• Lead programmatic, social, and SEM trainings; monitor pacing and performance.
• Keep senior leadership updated on campaign performance and transparency.
• Lead and develop the campaign management team; hiring, onboarding, coaching, workload, performance.
• Ensure campaign work follows policies, brand safety, and Bridge data/privacy requirements.
• Track and report operational health metrics such as on-time launches, billing accuracy, and margin.

Skills

Campaign management

Team leadership

Data analysis

Spreadsheet proficiency

Paid social

SEM

Education

Bachelor’s degree or equivalent

Tools

Excel

Facebook Ads Manager

Google Ads

Job description

Bridge Marketing is seeking a hands-on Director, Campaign Management to own paid media delivery across social, SEM, and programmatic channels. You will set technical strategy, ensure clean trafficking, on-time launches, and optimize to beat client KPIs.

You will lead a team, coordinate with Sales, Account, and Product, and drive process improvements across vendors and internal partners. This is a remote US role with a base salary range and strong growth potential.