Director, Digital Marketing | Paid Media & Growth Engine

Kenect; Youngstown (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Birthday paid day off

Onsite gym

Snacks and drinks

Job summary

Kenect is seeking a Director of Digital Marketing to own paid media strategy end-to-end across search, social, display, and video for our North American customer base. You'll lead budgets, channel mix, forecasting, testing, and collaboration with Demand Gen and Content to drive pipeline and revenue growth.

This role works closely with Marketing Ops to ensure measurement, attribution, and reporting are solid, enabling data-driven investment decisions.

Qualifications

• 6+ years of B2B paid media experience with ownership of budgets
• Deep expertise across Google Ads, Meta, and LinkedIn for integrated strategies
• Full-funnel mindset linking clicks to leads, demos, opportunities and deals
• Comfort with CRM/marketing automation data to drive decisions (HubSpot, Salesforce)
• Strong point of view on attribution and when complexity is warranted

Responsibilities

• Own paid acquisition strategy end-to-end across search, paid social, programmatic and OOH
• Own the paid media budget planning, pacing, forecasting, and reallocations
• Build and execute campaigns targeting auto dealership owners, GMs, and operators
• Drive CPL, ROAS, cost per opportunity, and pipeline contribution with clear reporting
• Collaborate with Demand Gen and Content on offers, landing pages, and messaging
• Work with Marketing Ops to strengthen measurement, attribution, and reporting foundations
• Own web strategy and manage the web contractor to optimize conversions
• Manage paid media partners and agency relationships
• Build a disciplined cross-channel testing roadmap and scale successful programs

Skills

Paid media budgets

B2B paid media

Google Ads

Meta Ads

LinkedIn Ads

CRM / MA tools

Tools

HubSpot

Salesforce

Job description

Kenect is seeking a Director of Digital Marketing to own paid media strategy end-to-end across search, social, display, and video for our North American customer base. You'll lead budgets, channel mix, forecasting, testing, and collaboration with Demand Gen and Content to drive pipeline and revenue growth.

This role works closely with Marketing Ops to ensure measurement, attribution, and reporting are solid, enabling data-driven investment decisions.