Senior Paid Media Director - Remote, SaaS Growth

Directive; Orlando (FL); Remote; USD 100,000 - 135,000; Full time

Benefits offered by this job

Medical/dental/vision plans

Unlimited PTO

Paid holidays

Birthday off

401(k) with 3% match

Annual anniversary trip

Job summary

Directive Consulting, a performance marketing agency serving SaaS and tech clients, seeks a strategic leader to drive client engagements with a data-driven approach. You’ll set goals, uphold best practices, and optimize campaigns for Customer Generation and SERP share while empowering your pod through clear communication.

The role emphasizes collaboration, growth mindset, and staying ahead of industry trends, including AI and automation in marketing and operations.

Qualifications

• Must demonstrate strategic leadership and ability to set goals for client engagements.
• Strong analytical mindset with a focus on marketing analytics and storytelling.

Responsibilities

• Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.
• Best Practices: Ensure client campaigns follow best practices across channels and mediums.
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Functional Content
• Breakdown Barriers: support strategists to earn a yes.
• Accountability: build structure and communicate expectations clearly.

Skills

Strategic leadership

Analytical mindset

LTV:CAC modeling

Customer Generation

SERP optimization

Job description

Directive Consulting, a performance marketing agency serving SaaS and tech clients, seeks a strategic leader to drive client engagements with a data-driven approach. You’ll set goals, uphold best practices, and optimize campaigns for Customer Generation and SERP share while empowering your pod through clear communication.

The role emphasizes collaboration, growth mindset, and staying ahead of industry trends, including AI and automation in marketing and operations.