Remote Director, Paid Campaigns & Optimization

BRIDGE; Paramus (NJ); On-site; USD 135,000 - 165,000; Full time

Job summary

Bridge is seeking a hands-on campaign leader to own how paid media gets delivered for our clients. The Director, Campaign Management defines the technical strategy behind paid social, SEM, and programmatic delivery, then ensures execution with clean trafficking, on-time launches, and KPI beating optimization.

In this remote role, you will partner daily with Sales, Account, and Product teams, troubleshoot issues, and turn recurring problems into stronger processes while leading a team of campaign

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant work experience.
• 5-7 years of digital marketing experience in an agency, brand, or top online publisher.
• 2+ years leading a team, including direct reports.
• Advanced Excel skills with pivot tables and lookups.
• 4+ years hands-on paid social across at least two major platforms.
• Hands-on SEM experience.
• Excellent time management and project planning skills.
• Proven ability to manage multiple projects and build client proposals.
• Analytical thinker with strong problem-solving skills.
• Able to analyze data and provide insights.

Responsibilities

• Own end-to-end execution of paid search and social campaigns, from trafficking and launch through optimization and troubleshooting, with defined QA checkpoints at each stage
• Oversee resources supporting campaign execution: scope the work, set quality and turnaround standards, review deliverables, and adjust capacity to campaign volume
• Analyze customers’ needs and suggest upgrades or additional features to meet their KPIs as it relates to client campaigns
• Ensure proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
• Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
• Serve as liaison for external vendors and partners, assist or lead evaluation of new technology partners
• Partner closely with Sales, Product Strategy and Customer Service teams to build materials and guidelines to enable the booking of high-performing campaigns that are well-matched with Bridge’s product offering
• Work with the product team to ensure that proprietary platform development aligns with client requests and requirements
• Lead Programmatic, social media and SEM capability trainings for various audiences & levels across the organization; monitor daily campaign pacing and performance to exceed client KPIs and expectations, and optimize where appropriate
• Keep senior leadership and external teams updated on campaign performance to raise awareness and promote transparency
• Lead and develop the campaign management team, including hiring, onboarding, coaching, workload distribution, and performance management
• Ensure campaign work follows platform policies, brand safety standards, and Bridge's data and privacy requirements, including audience onboarding and consent handling
• Track and report on operational health metrics such as on-time launch rate, make-good and error rate, billing accuracy, and margin by account

Skills

Team leadership

Campaign management

Data analysis

Excel pivot tables

Paid media

SEM experience

Education

Bachelor’s degree or equivalent

Job description

Bridge is seeking a hands-on campaign leader to own how paid media gets delivered for our clients. The Director, Campaign Management defines the technical strategy behind paid social, SEM, and programmatic delivery, then ensures execution with clean trafficking, on-time launches, and KPI beating optimization.

In this remote role, you will partner daily with Sales, Account, and Product teams, troubleshoot issues, and turn recurring problems into stronger processes while leading a team of campaign