Lead Paid Media Campaigns - Remote

Bridge Marketing; Paramus (NJ); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Telehealth

Job summary

Bridge Marketing is seeking a hands-on Director of Campaign Management to own paid media delivery for clients, spanning paid social, SEM, and programmatic channels. You will set technical strategy, ensure clean trafficking, on-time launches, and KPI-driven optimization, while partnering with Sales, Account, and Product teams.

You will lead a team, drive process improvements, and build materials for successful campaigns aligned with Bridge’s product offerings, reporting to senior leadership.

Qualifications

• 5-7 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher.
• 2+ years leading a team, including direct reports, or leading contracted resources.
• Highly proficient with spreadsheets including pivot tables, lookups, and building reporting from raw platform exports.
• Hands-on paid social campaign management across at least two major platforms (4+ years).

Responsibilities

• Own end-to-end execution of paid search and social campaigns, from trafficking and launch through optimization and troubleshooting, with defined QA checkpoints at each stage
• Oversee resources supporting campaign execution: scope the work, set quality and turnaround standards, review deliverables, and adjust capacity to campaign volume
• Analyze customers’ needs and suggest upgrades or additional features to meet their KPIs as it relates to client campaigns
• Ensure proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
• Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
• Lead Programmatic, social media and SEM capability trainings for various audiences & levels across the organization; monitor daily campaign pacing and performance to exceed client KPIs and expectations
• Lead and develop the campaign management team, including hiring, onboarding, coaching, workload distribution, and performance management
• Track and report on operational health metrics such as on-time launch rate, make-good and error rate, billing accuracy, and margin by account

Skills

Digital marketing

Campaign management

Team leadership

Paid social

SEM

Data analysis

Project planning

Education

Bachelor's degree

Tools

Spreadsheets

Job description

Bridge Marketing is seeking a hands-on Director of Campaign Management to own paid media delivery for clients, spanning paid social, SEM, and programmatic channels. You will set technical strategy, ensure clean trafficking, on-time launches, and KPI-driven optimization, while partnering with Sales, Account, and Product teams.

You will lead a team, drive process improvements, and build materials for successful campaigns aligned with Bridge’s product offerings, reporting to senior leadership.