Director of Paid Advertising: Lead Growth (Remote)

Power Digital Marketing; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with employer match

Unlimited Time Off

WFH stipend

Volunteer Time Off (VTO)

DEI initiatives

Job summary

Power Digital Marketing is seeking a Director of Paid Advertising to lead a channel pod, blend hands-on craft with people leadership, and drive growth across client programs. You will own recruitment, coaching, and performance, while maintaining exceptional product quality and strategic client direction.

You will operate in a fully flexible work environment—remote, in-office, or hybrid—while aligning with the team to achieve ambitious KPI targets and growth goals for the pod and firm.

Qualifications

• 7–8 years of digital marketing experience, including 5+ years in an agency setting.
• 5+ years hands-on, expert-level experience in the designated channel (Creative / Paid Media / Organic Search / Social).
• 5+ years of experience managing a team with performance management and development planning.

Responsibilities

• Lead and manage a pod of Strategists within the designated channel, including hiring and day-to-day people leadership.
• Own development plans, coaching cadences, and mentorship for every pod member.
• Oversee client accounts within the pod, providing strategic guidance and hands-on support.
• Act as Account Director for select channel clients and drive top-tier delivery.
• Ensure QA, budget adherence, and proactive risk management across the pod.

Skills

Team management

Digital marketing

Channel expertise

Client facing

Strategic leadership

Communication skills

Tools

Nova ecosystem

Power Circuit

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As the Director of Paid Advertising, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for your channel of expertise (Creative, Paid Media, Organic Search, or Social) within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the work that pod produces.

This is a player-coach role, not a purely operational one. You are arguably the best generalist on your pod, not necessarily the single best specialist at any one skill, but the person who has demonstrated enough judgment, craft, and consistency that the team's trust in you is real and earned, not assumed by title. You lead from the front, capable of sitting in a client meeting and explaining the strategy directly, and capable of getting your hands dirty on coverage and doing the work at an exemplary standard. You ask nothing of your team that you wouldn't do yourself, and couldn't do at least as well.

You protect your pod from unreasonable client pressure while holding the team to a high, non-negotiable bar of excellence. You are on the roadmap to Managing Director, using this role to build the people leadership, product judgment, and cross-functional fluency that role demands, while staying closer to the craft than an MD typically can.

Key Responsibilities

• Lead and manage a pod of Strategists within [Channel], including direct ownership of hiring, onboarding, and day-to-day people leadership.
• Build and maintain individual development plans, coaching cadences, and mentorship for every member of the pod.
• Own team retention through positive team sentiment, psychological safety, and clear paths for growth.
• Drive performance management using the ARC framework; deliver timely, direct feedback and clear raise and promotion recommendations.
• Oversee capacity planning and staffing alignment across the pod as client books shift.
• Facilitate ongoing training and channel knowledge-sharing (platform updates, new tactics, competitive shifts).
• Provide executive-level oversight for client accounts within the pod, including direct, hands-on support for the pod's most complex or highest-priority accounts.
• Act as Account Director on a select number of the pod's single channel clients.
• Act as the primary point of escalation for client concerns within the channel, offering strategic guidance and resolving one-off issues directly.
• Support high-level strategy development, performance narrative, and internal audit or QA requests to ensure the pod's delivery is consistently exceptional.
• Track client churn and churn trends within the pod's book of business, and intervene early where risk signals appear.
• Quality: own product quality for the pod through consistent, accountable QA processes, catching errors before they become client-facing or revenue-impacting.
• Critical Error Management: intercept potential overspends and other revenue-impacting mistakes before they reach the client, and maintain rigorous adherence to planned spend and budget accuracy targets.
• MCC & Business Manager Hygiene: maintain clean MCC and Business Manager structures across the pod's book of business to prevent access issues, suspensions, and disapprovals.
• DI & MMT Quality: partner with the Data Intelligence team to ensure MMT implementation accuracy and drive ongoing optimization.
• Systems fluency: demonstrate full working knowledge of the Power Circuit and the nova ecosystem, adapt to evolving internal processes, and contribute to operational excellence.
• Innovation: lead channel-specific product development through structured innovation efforts, knowledge-sharing, and regular brainstorms; run and centralize the learnings from betas and tests.
• New Tool & Partner Vetting: evaluate new tools, platforms, and partners, and build the business case for adoption where they strengthen the pod's product offering.
• Partnership: collaborate with the Service Lead and key platform partners to stay ahead of channel trends and emerging opportunities.
• AI adoption: leverage AI tools to optimize workflows, surface insights, improve performance, and model that adoption for the pod.
• Ensure daily use of our proprietary technology (Omega and nova), Team Pulse cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed pod.
• Case Studies: develop compelling case studies from the pod's work, and surface strong candidates to the Managing Director for the division's outcome-narrative pipeline.
• Audits & Pitches — contribute to new business efforts by supporting audits, pitches, and prospective client opportunity identification
• Service Expansion — identify and act on service expansion opportunities within the pod's existing book of business
• Drive pod growth by leading recruitment efforts for [Channel] conducting interviews, assessing channel-specific skill, and building the business case for new hires.
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 7-8 years of digital marketing experience, with 5+ years in an agency setting.
• Minimum 5 years of hands-on, expert-level experience in Paid Media
• 5+ years of experience managing a team, including performance management and development planning.
• Demonstrated judgment and credibility that has earned the trust of a team of specialists.
• Expert knowledge of how the channel functions within the broader marketing funnel and business strategy.

Other skills required

• Strong written and verbal communication skills, including direct client-facing presence.
• Strong organizational and project management skills.
• Self-motivated, with a strong desire to build something — both a team and a product — rather than simply maintain it.
• Excellent interpersonal skills and high emotional intelligence.
• Strong work ethic and the ability to learn quickly and independently.
• Genuine interest in a long-term relationship with a growing company.

Key Performance Indicators (KPIs)

• Pod Client Retention (bi-annual) 95%
• Pod Service Contribution Margin 60%
• Team Retention (direct reports) 95%

Most Important Things (MITs)

• Effectively manage the pod to create a positive team member experience aligned with company objectives.
• Deliver a top-tier, consistently excellent product for clients through the pod's work.
• Own the growth and evolution of the channel's product, not just its day-to-day delivery.
• Oversee the growth and retention of both the team and its clients.
• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [e-mail] before taking any further action in relation to the correspondence.

Create a Job Alert

Interested in building your career at Power Digital? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Please drop a link to your LinkedIn profile. (English Version). *

What is your current location? * Select...

Do you have a portfolio website or any other professional links you would like to share with our hiring team? If so, please provide the URLs below.

Do you have experience working at a digital marketing agency? * Select...

Have you used AI tools (e.g., ChatGPT, Gemini, Perplexity, or similar technologies) to assist with tasks like research, writing, or automation? * Select...

Are you legally authorized to work in the United States? * Select...

Have you interviewed with Power Digital in the past 3 years? * Select...

Which of the following U.S. time zones are you available to work in? (Select all that apply.) *

Eastern Time (ET)

Central Time (CT)

Mountain Time (MT)

Pacific Time (PT)

None of the above

What is your desired annual compensation? Please list in United States Dollars (USD). *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.