Experience Strategy Director: Omnichannel Leader

HASUS Harrison & Star, LLC; United States; Hybrid; USD 140,000 - 150,000; Full time

Job summary

Omnicom Health Group in New York City is seeking a Strategy Director - Experience Strategy to lead omnichannel planning for healthcare brands. You will translate objectives into behavioral goals, map customer journeys, and craft activation calendars across channels.

Expect to partner with Brand Strategy, Content, and Analytics to drive evidence-based messaging while navigating regulatory realities. You will guide workshops, own briefs, and deliver proactive strategic guidance with senior client

Qualifications

• 5+ years in Engagement or Customer Experience Strategy within an ad agency.
• Experience with pharmaceutical clients and regulatory considerations.
• Oncology or Rare Disease experience is highly desirable.
• Strong written and verbal communication with client presentation experience.
• Ability to independently run workshops in Zoom, Stormz, Miro, or similar.

Responsibilities

• Translate brand objectives into customer behavioral goals and barriers.
• Develop content and messaging strategies to drive behavioral change.
• Create customer journey maps reflecting needs, mindsets, and channel behavior.
• Plan annual and campaign activation calendars across channels.
• Own strategic briefs and provide stewardship throughout creative development.
• Lead day-to-day omnichannel strategy partnerships for assigned brands.
• Define KPIs and connect strategy with meaningful measurement.
• Apply AI to research synthesis, insights, planning, and ideation while ensuring regulatory compliance.

Skills

Engagement Strategy

Customer Experience Strategy

Pharma regulatory knowledge

Communication skills

Active listening

Workshop facilitation

Oncology / Rare Disease experience

Job description

Omnicom Health Group in New York City is seeking a Strategy Director - Experience Strategy to lead omnichannel planning for healthcare brands. You will translate objectives into behavioral goals, map customer journeys, and craft activation calendars across channels.

Expect to partner with Brand Strategy, Content, and Analytics to drive evidence-based messaging while navigating regulatory realities. You will guide workshops, own briefs, and deliver proactive strategic guidance with senior client