Director of SEO & SEM Growth

Wag! Group Co.; Miami (FL); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

On-site parking

Catered meals

Wellness stipend

Parental leave

401(k) match

Job summary

Wag! Group Co. in Miami seeks a results-driven Director of SEO & SEM to lead organic and paid search strategies. You will own visibility, acquisition, and performance across Google, Bing, AI-powered search, and emerging channels, driving profitable growth.

The role combines technical SEO depth with hands-on paid search, data-driven experiments, and cross-functional collaboration to optimize CAC, ROAS, and LTV.

Qualifications

• 8+ years of experience in SEO, SEM, and/or performance marketing.

Responsibilities

• Own SEO and SEM strategy, roadmap, and execution for customer acquisition, bookings, and revenue.

Skills

SEO

SEM

Performance marketing

Tools

Google Ads

Google Analytics

Google Search Console

Job description

Wag! Group Co. in Miami seeks a results-driven Director of SEO & SEM to lead organic and paid search strategies. You will own visibility, acquisition, and performance across Google, Bing, AI-powered search, and emerging channels, driving profitable growth.

The role combines technical SEO depth with hands-on paid search, data-driven experiments, and cross-functional collaboration to optimize CAC, ROAS, and LTV.