Director of SEM & Growth Strategy (Hybrid)

Horizon Media; New York (NY); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance coverage

Life and disability insurance

Retirement savings plans

Company paid holidays and unlimited PT

Mental health and wellness resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media in New York, NY seeks a Director to manage multiple teams and client portfolios within the growing Search Marketing practice. You will lead teams across campaigns in Google AdWords, Yahoo!

Search Marketing, Bing, and other engines, while mentoring staff and driving test/learn innovations. With 8+ years in SEM and a strong background in bid optimization and analytics, you will develop strategies, nurture client relationships, and contribute to new business growth from RFP to Horizon

Qualifications

• 8+ years’ experience directly related to Search Engine Marketing (SEM) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS).
• Bachelor’s degree.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin).
• Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs).
• Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics).

Responsibilities

• Lead multiple teams and client portfolios across our Search Marketing practice.
• Develop and administer Search and Digital account strategy for clients.
• Mentor junior staff and champion a test/learn innovation culture.
• Drive new business engagements from RFP through transition to Horizon management.
• Establish and maintain relationships with internal and external clients.
• Evaluate new technologies/strategies for potential experimentation in client engagements.

Skills

Team leadership

Client relationship management

Communication skills

Organizational skills

Bid optimization platforms

Advanced Excel

Analytics tools experience

Education

Bachelor's degree

Tools

DART Search

Kenshoo

Marin

Google Analytics

Omniture

CoreMetrics

Excel

Job description

Horizon Media in New York, NY seeks a Director to manage multiple teams and client portfolios within the growing Search Marketing practice. You will lead teams across campaigns in Google AdWords, Yahoo!

Search Marketing, Bing, and other engines, while mentoring staff and driving test/learn innovations. With 8+ years in SEM and a strong background in bid optimization and analytics, you will develop strategies, nurture client relationships, and contribute to new business growth from RFP to Horizon