Global Director, Digital Demand Generation

USA Simpro Software Ltd.; Miami (FL); On-site; USD 150,000 - 230,000; Full time

Job summary

Simpro Group in Miami, FL is seeking a Director of Digital Demand Generation to lead the enterprise digital acquisition framework, drive pipeline, and revenue growth across paid search, ABM, and performance media. You will align strategies with business goals and manage a team of performance marketing professionals.

The role requires extensive SaaS growth experience, strong leadership, and a data-driven approach to optimize campaigns, attribution, and partner relationships for maximum ROI.

Qualifications

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Proven track record coaching and developing performance marketing teams with external partners.
• Deep operational expertise across digital advertising platforms and campaign optimization.
• Mastery of account-based marketing, intent data, and buying committee engagement.
• Strong commercial acumen with proven budget management and ROI focus.
• Advanced data-driven decision-making with CRM/MA/BI proficiency.
• Cross-functional stakeholder management and executive communication skills.
• Experience with conversion rate optimization, A/B testing, and web optimization.

Responsibilities

• Shape and drive the digital demand generation strategy across paid search, performance media, display, retargeting, and ABM initiatives to build pipeline.
• Define and oversee execution across digital advertising platforms, optimizing architecture, bidding, targeting, and budgets.
• Enable ABM programs by aligning segmentation, intent targeting, and engagement with GTM strategy.
• Direct campaign architecture and engagement models across key market segments to maximize leads and revenue impact.
• Manage digital media budgets and optimize capital allocation based on CAC, pipeline contribution, and ROI.
• Define performance metrics and attribution standards across qualified leads, pipeline velocity, and acquisition targets.
• Partner with marketing operations to improve tracking, attribution, lead routing, and analytics reporting.
• Oversee digital experimentation programs to optimize landing pages, creative, paths, and audiences.
• Evaluate emerging growth opportunities, technologies, and audience strategies to expand reach.
• Lead, coach, and develop a team of performance specialists while managing agency/vendor relationships.

Skills

Leadership in digital

Team coaching

Analytical mindset

Cross-functional alignment

Conversion optimization

Budget management

CRM/MA/BI proficiency

Tools

CRM systems

Marketing automation

BI tools

Multi-touch attribution

Job description

Simpro Group in Miami, FL is seeking a Director of Digital Demand Generation to lead the enterprise digital acquisition framework, drive pipeline, and revenue growth across paid search, ABM, and performance media. You will align strategies with business goals and manage a team of performance marketing professionals.

The role requires extensive SaaS growth experience, strong leadership, and a data-driven approach to optimize campaigns, attribution, and partner relationships for maximum ROI.