Director of SEM & Growth Strategy — Hybrid

horizonmedia; New York (NY); Híbrido; USD 145.000 - 165.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement savings plan

Unlimited PTO

Life and disability insurance

Pet insurance

Fertility assistance programs

Descripción de la vacante

Horizon Media is seeking a Director to lead multiple teams and client portfolios within its Search Marketing practice. You will set paid search strategy, mentor staff, and foster a test/learn culture while building strong client relationships across campaigns and accounts.

The role emphasizes leadership across a range of engines (Google, Yahoo!, Bing) and analytics-driven optimization, with a hybrid work setup and a competitive rewards package.

Formación

• 8+ years' experience in Search Engine Marketing (paid search) with a direct response focus.
• Bachelor's degree required.
• Strong interpersonal and verbal communication skills for phone, email, and writing.
• Excellent organizational abilities to juggle multiple priorities.
• Proficiency in bid optimization platforms (DART/Search, Kenshoo, Marin).
• Strong analytics using site analytics tools (GA, Omniture, CoreMetrics).

Responsabilidades

• Lead client relationships on behalf of the Search team.
• Oversee a subset of the Search team across multiple clients and optimize campaigns.
• Mentor junior staff and drive performance improvements across client programs.
• Support new business through RFP responses, strategy development and pitches.
• Evaluate new technologies and testing opportunities for client engagements.
• Develop Paid Search strategy and testing roadmaps for clients.
• Maintain daily relationships with key search engine representatives.

Conocimientos

Search Engine Marketing

Client relationship management

Team leadership

Bid optimization platforms

Data analysis

Excel proficiency

Educación

Bachelor's degree

Herramientas

DART Search

Kenshoo

Marin

Descripción del empleo

Horizon Media is seeking a Director to lead multiple teams and client portfolios within its Search Marketing practice. You will set paid search strategy, mentor staff, and foster a test/learn culture while building strong client relationships across campaigns and accounts.

The role emphasizes leadership across a range of engines (Google, Yahoo!, Bing) and analytics-driven optimization, with a hybrid work setup and a competitive rewards package.