Director of Product-Led Lifecycle Growth

Seamless.AI; Northern (KY); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Remote-first environment

Wellness reimbursement

Paid time off & parental leave

Job summary

Seamless is seeking a Director of Lifecycle Marketing with a PM-led, B2B SaaS focus to drive product-led growth and high-touch activation. You will own end-to-end lifecycle journeys across freemium, trials, and expansion, coordinating Marketing, Product, Sales, and Revenue Operations to improve activation and revenue.

The role demands hands-on execution, strong analytics, and the ability to scale AI-enabled automations while shaping a remote-first, high-impact GTM engine.

Qualifications

• 5+ years of lifecycle marketing, PLG growth, CRM marketing, or demand gen in B2B SaaS or tech.
• Experience building lifecycle journeys from strategy to execution.
• Experience in freemium, free trial, self-serve, sales-assisted, or hybrid PLG motions.
• Able to connect lifecycle programs to revenue outcomes with data-driven decisions.

Responsibilities

• Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, and other channels.
• Create nurture, activation, conversion, retention, and expansion programs for prospects, free users, trials, customers.
• Build segmentation strategies based on persona, company size, funnel stage, and product behavior.
• Develop lead scoring, product-qualified signals, routing logic, and sales handoff processes.
• Identify friction in product flows and partner with Product, Engineering, UX, and Data to improve conversion.
• Manage lifecycle automation infrastructure including tools like Customer.io, HubSpot, and N8N.
• Document workflows, playbooks, and performance learnings to support scalability.

Skills

Lifecycle marketing

PLG growth

Marketing automation

CRM marketing

Experimentation

Cross-functional collaboration

Data analysis

Education

Bachelor’s degree in Marketing or Business

Tools

Customer.io

HubSpot

Marketo

Braze

Salesforce Marketing Cloud

N8N

Job description

Seamless is seeking a Director of Lifecycle Marketing with a PM-led, B2B SaaS focus to drive product-led growth and high-touch activation. You will own end-to-end lifecycle journeys across freemium, trials, and expansion, coordinating Marketing, Product, Sales, and Revenue Operations to improve activation and revenue.

The role demands hands-on execution, strong analytics, and the ability to scale AI-enabled automations while shaping a remote-first, high-impact GTM engine.