Director, Product-Led Growth Lifecycle

Seamless; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings Account and Flexible Sp

401(k) with company matching

Job summary

Seamless, a fast-growing Ohio-based company, is seeking a Director, Lifecycle Marketing - PLG to build and own the end-to-end lifecycle across freemium, trial, and paid customers.

You will partner with Product, Engineering, Sales, and Revenue Ops to drive product-led growth, improve activation, and maximize conversion across multi-channel touchpoints, with AI-enabled automations.

This remote-first role offers a chance to shape a scalable growth engine in a dynamic, data-driven environment.

Qualifications

• 5+ years of lifecycle marketing or PLG growth in a B2B SaaS environment.
• Experience building end-to-end lifecycle journeys from strategy to execution.
• Proven ability to connect lifecycle programs to revenue outcomes.
• Strong cross-functional partnership with Product, Sales, and Marketing.

Responsibilities

• Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, and other touchpoints.
• Create nurture and activation programs for prospects, free users, trials, customers, and expansions.
• Develop segmentation strategies based on persona, company size, funnel stage, use case, firmographic data, product behavior, usage signals, and revenue potential.
• Establish lead scoring and sales handoff processes that improve opportunity quality and sales efficiency.
• Document lifecycle workflows, automation plans, playbooks, and performance learnings to enable scale.

Skills

Lifecycle marketing

PLG growth

CRM marketing

Cross-functional collaboration

A/B testing

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Customer.io

HubSpot

Braze

Salesforce Marketing Cloud

N8N

Job description

Seamless, a fast-growing Ohio-based company, is seeking a Director, Lifecycle Marketing - PLG to build and own the end-to-end lifecycle across freemium, trial, and paid customers.

You will partner with Product, Engineering, Sales, and Revenue Ops to drive product-led growth, improve activation, and maximize conversion across multi-channel touchpoints, with AI-enabled automations.

This remote-first role offers a chance to shape a scalable growth engine in a dynamic, data-driven environment.